Online marketing managers play a crucial role in developing and implementing an organization's digital marketing strategy. Learn the vital skills and tactical know-how to begin to develop and implement a strategy that can help take your organization to the next level.
Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.
Become a content marketer and create valuable, share-worthy content that inspires and drives customers to action. In this path, you'll learn the best practices for crafting an effective message and optimizing content for your brand.