Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketer. From marketing plans and content strategy to lead generation and SEO, this path guides you through the best practices and principles of digital marketing.
Being a marketing manager means doing two jobs at once: ensuring the success of your team while creating the marketing strategy for your organization. Master these skills and ensure that you are prepared to lead your marketing team to success.
Online marketing managers play a crucial role in developing and implementing an organization's digital marketing strategy. Learn the vital skills and tactical know-how to begin to develop and implement a strategy that can help take your organization to the next level.
Become a content marketer and create valuable, share-worthy content that inspires and drives customers to action. In this path, you'll learn the best practices for crafting an effective message and optimizing content for your brand.
Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.
No matter how innovative a company's product is, marketers are a must to get the product in front of the right potential customers. Establish the knowledge you need to become a marketing specialist, and get ready to enter an exciting and fast-paced world with a solid knowledge of best practices and strategies.