digital marketing

Stay up to date on the latest trends in digital marketing. Get biweekly tips to reach your target customers in new and exciting ways.

Discover top digital marketing tools and learn tips and strategies on choosing effective solutions for your organization.

Learn today's online marketing techniques and find out how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

Fine-tune your digital marketing strategy with a well-chosen technology stack. Explore each layer in the stack: marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis.

Grow your business with growth hacking. Learn growth hacking techniques to generate new ideas and accelerate sales and customer acquisition.

Learn how to choose and hire the right digital marketing agency, get your marketing campaigns off on the right track, and build your brand and business.

Prepare to take the Online Marketing Certified Associate (OMCA™) exam. Refresh your knowledge of the skills tested on the exam in our OMCP-approved course.

Discover marketing tactics and tools to increase conversions and revenue for your ecommerce site.

Automate repetitive marketing tasks to maximize your time and reach. Learn about the different types of tasks you can automate and how to implement automation in your company.

Learn how to market your product or service on Instagram. Explore key features and strategies that can help you boost your sales and online presence using the popular social platform.

Explore which social media apps, platforms, and tools are best-suited for your small to medium-size business.

Enrich your product marketing skill set. Learn how to collaborate with different stakeholders, define your audience, and create a go-to-market strategy.

Get a thorough introduction to the role of video in social media marketing campaigns, as well as how to best leverage video in your overall content strategy.

Be prepared for a cyberattack by learning real-world professional techniques and creating a basic digital forensic tool kit.

Make sure your marketing campaigns keep up with the pace of mobile. Learn how to prep your website and emails for mobile visitors, optimize mobile transactions, advertise on mobile, and much more.

Help your business make the most out of social media. Get quick tips for marketing and growing your personal brand on top social media platforms, including LinkedIn, Facebook, and Twitter.

Explore today's top tools for SEO optimization and competitive research. Learn how to leverage each resource to gauge how your site is doing and make measurable improvements.

Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Learn how to market a business to local customers using Google, Yelp, Facebook, and other local marketing tools and best practices.

Make sure your marketing organization conducts itself in an ethical way. Learn how to implement and reinforce ethical marketing practices that protect your company and your customers.

Keep up with your digital marketing campaigns using Adobe Experience Manager (AEM). In this course, Kevin Schmidt provides a tour of AEM and shows you step-by-step how to create pages with text, add images, modify properties, manage assets, and publish. He helps you quickly grasp the basics of content authoring and asset management so you can get started with AEM.

Learn how the GDPR affects marketers around the world. Prepare for the new privacy regulation, which becomes active and enforceable in May 2018.