digital marketing

Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.

Learn how to conduct digital marketing research to investigate your customers and competitors online. Find out how to research demand, trends, and competition.

Learn how to choose and hire the right digital marketing agency, get your marketing campaigns off on the right track, and build your brand and business.

Learn how to effectively present digital marketing data from Google Analytics to your stakeholders. Structure your digital marketing report, interpret and present insightful data, and view live examples that show you how to tackle each section of your report.

If you're a digital marketer looking to enhance your campaigns, then this course is for you. In this course, digital marketing consultant Adriaan Brits shows you—with real-world examples in Google Analytics—how to optimize your campaigns by segmenting and testing them, and then how to analyze your results.

Learn how the GDPR affects marketers around the world. Prepare for the new privacy regulation, which becomes active and enforceable in May 2018.

Amplify your social media marketing campaigns with Facebook advertising. Learn how to budget, create, place, and manage Facebook ads.

Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.

Learn how to align your organization's marketing with causes that create real impact for your business.

Keep up with your digital marketing campaigns using Adobe Experience Manager (AEM). In this course, Kevin Schmidt provides a tour of AEM and shows you step-by-step how to create pages with text, add images, modify properties, manage assets, and publish. He helps you quickly grasp the basics of content authoring and asset management so you can get started with AEM.

Learn how the marketing funnel works. Discover how to use the funnel to understand the customer's journey on the path to purchase, and create more effective marketing campaigns.

Discover how to generate fresh and compelling marketing ideas. This course covers more than a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.

Get marketing tips for the modern age. Popular YouTuber Curtis Richardson delivers two-minute tips on branding, seasonal marketing, viral videos, and more.

Marketing is for humans—not machines. Find out how to put your marketing campaigns back in touch with the people that buy your products and services.

Learn the basics of HTML markup code as they apply to common marketing projects.

Join Ben Long as he shares insights into a new category of digital camera-the medium-format mirrorless camera.

Stay up to date with the latest marketing tools and techniques, and make your marketing efforts more productive. Get new tips every Wednesday.

Learn how to start a YouTube channel to market a product or service and generate ad revenue. Get smart strategies for branding your channel, gaining followers, and monetizing videos.

Review essential photographic concepts, and discover how to make image adjustments using Adobe Photoshop Elements, Microsoft Word, and PowerPoint.

Learn the most important and powerful features of Excel for marketing. Put formulas, PivotTables, charts, and macros to work for your campaigns.

Discover how to use Snapchat for your business. Learn how to work with free and sponsored Lenses, craft a Snapchat Story that appeals to your customers, create a Geofilter, and more.

Learn about the key principles of agile marketing, and discover how to leverage this approach in your own organization.