digital marketing

Learn today's online marketing techniques and find out how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.

Learn how to conduct digital marketing research to investigate your customers and competitors online. Find out how to research demand, trends, and competition.

Learn how to effectively present digital marketing data from Google Analytics to your stakeholders. Structure your digital marketing report, interpret and present insightful data, and view live examples that show you how to tackle each section of your report.

Learn how to choose and hire the right digital marketing agency, get your marketing campaigns off on the right track, and build your brand and business.

If you're a digital marketer looking to enhance your campaigns, then this course is for you. In this course, digital marketing consultant Adriaan Brits shows you—with real-world examples in Google Analytics—how to optimize your campaigns by segmenting and testing them, and then how to analyze your results.

Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Find, engage, and convert new customers directly from their inbox. Learn how to grow your email marketing lists and run focused, targeted campaigns.

Learn how the GDPR affects marketers around the world. Prepare for the new privacy regulation, which becomes active and enforceable in May 2018.

Learn how to use the robust Power BI tool from Microsoft to quickly and precisely assess your marketing efforts.

Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Discover how new digital technologies such as artificial intelligence, machine learning, and robotics are changing traditional business models and processes. Learn what these changes mean and how to implement them from a business perspective.

Learn how to use machine learning to automate and improve your marketing campaigns, including customer engagement and account-based marketing.

Learn how to digitize your entire organization. Explore the implications for people, processes, and technology; the risks of ignoring the digital transformation trend; and the rewards one can garner from riding this wave.

Learn all about marketing to the largest buying segment in the economy—millennials.

Amplify your social media marketing campaigns with Facebook advertising. Learn how to budget, create, place, and manage Facebook ads.

Keep up with your digital marketing campaigns using Adobe Experience Manager (AEM). In this course, Kevin Schmidt provides a tour of AEM and shows you step-by-step how to create pages with text, add images, modify properties, manage assets, and publish. He helps you quickly grasp the basics of content authoring and asset management so you can get started with AEM.

Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.

Get marketing tips for the modern age. Popular YouTuber Curtis Richardson delivers two-minute tips on branding, seasonal marketing, viral videos, and more.

Join marketing expert John Jantsch as he steps through how to market your professional services.