digital marketing

Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.

Learn how to choose and hire the right digital marketing agency, get your marketing campaigns off on the right track, and build your brand and business.

Learn how to conduct digital marketing research to investigate your customers and competitors online. Find out how to research demand, trends, and competition.

Learn how to effectively present digital marketing data from Google Analytics to your stakeholders. Structure your digital marketing report, interpret and present insightful data, and view live examples that show you how to tackle each section of your report.

If you're a digital marketer looking to enhance your campaigns, then this course is for you. In this course, digital marketing consultant Adriaan Brits shows you—with real-world examples in Google Analytics—how to optimize your campaigns by segmenting and testing them, and then how to analyze your results.

Amplify your social media marketing campaigns with Facebook advertising. Learn how to budget, create, place, and manage Facebook ads.

Stay up to date with the latest marketing tools and techniques, and make your marketing efforts more productive. Get new tips every Wednesday.

Discover how to incorporate social listening into your organization's marketing strategy. Learn how to set up your social listening dashboard, identify issues and crisis situations, use social listening for marketplace intelligence, and more.

Keep up with your digital marketing campaigns using Adobe Experience Manager (AEM). In this course, Kevin Schmidt provides a tour of AEM and shows you step-by-step how to create pages with text, add images, modify properties, manage assets, and publish. He helps you quickly grasp the basics of content authoring and asset management so you can get started with AEM.