digital marketing

Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.

Learn how to conduct digital marketing research to investigate your customers and competitors online. Find out how to research demand, trends, and competition.

Learn how to effectively present digital marketing data from Google Analytics to your stakeholders. Structure your digital marketing report, interpret and present insightful data, and view live examples that show you how to tackle each section of your report.

Learn how to choose and hire the right digital marketing agency, get your marketing campaigns off on the right track, and build your brand and business.

If you're a digital marketer looking to enhance your campaigns, then this course is for you. In this course, digital marketing consultant Adriaan Brits shows you—with real-world examples in Google Analytics—how to optimize your campaigns by segmenting and testing them, and then how to analyze your results.

Find, engage, and convert new customers directly from their inbox. Learn how to grow your email marketing lists and run focused, targeted campaigns.

Learn how the GDPR affects marketers around the world. Prepare for the new privacy regulation, which becomes active and enforceable in May 2018.

Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Learn all about marketing to the largest buying segment in the economy—millennials.

Amplify your social media marketing campaigns with Facebook advertising. Learn how to budget, create, place, and manage Facebook ads.

Learn how to digitize your entire organization. Explore the implications for people, processes, and technology; the risks of ignoring the digital transformation trend; and the rewards one can garner from riding this wave.

Get marketing tips for the modern age. Popular YouTuber Curtis Richardson delivers two-minute tips on branding, seasonal marketing, viral videos, and more.

Keep up with your digital marketing campaigns using Adobe Experience Manager (AEM). In this course, Kevin Schmidt provides a tour of AEM and shows you step-by-step how to create pages with text, add images, modify properties, manage assets, and publish. He helps you quickly grasp the basics of content authoring and asset management so you can get started with AEM.

Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.

Explore the world of customer targeting and how it can help you find and keep the best customers. Learn how to reach B2C and B2B customers and leverage buyer personas in your marketing.

Join marketing expert John Jantsch as he steps through how to market your professional services.

Discover how to craft a smart, effective marketing strategy for your business, product, or service.

Learn about practical techniques and tools that can help marketers better manage their time.

Discover how to generate fresh and compelling marketing ideas. This course covers more than a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.

Learn how the marketing funnel works. Discover how to use the funnel to understand the customer's journey on the path to purchase, and create more effective marketing campaigns.

Learn how to align your organization's marketing with causes that create real impact for your business.

Use podcasting to achieve your content marketing goals. Learn how to create, publish, and promote a new podcast.

Marketing is for humans—not machines. Find out how to put your marketing campaigns back in touch with the people that buy your products and services.

Stay up to date with the latest marketing tools and techniques, and make your marketing efforts more productive. Get new tips every Wednesday.