digital marketing

Stay up to date on the latest trends in digital marketing. Get biweekly tips to reach your target customers in new and exciting ways.

Discover top digital marketing tools and learn tips and strategies on choosing effective solutions for your organization.

Learn today's online marketing techniques and find out how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.

Learn how to conduct digital marketing research to investigate your customers and competitors online. Find out how to research demand, trends, and competition.

Learn how to choose and hire the right digital marketing agency, get your marketing campaigns off on the right track, and build your brand and business.

Learn how to effectively present digital marketing data from Google Analytics to your stakeholders. Structure your digital marketing report, interpret and present insightful data, and view live examples that show you how to tackle each section of your report.

If you're a digital marketer looking to enhance your campaigns, then this course is for you. In this course, digital marketing consultant Adriaan Brits shows you—with real-world examples in Google Analytics—how to optimize your campaigns by segmenting and testing them, and then how to analyze your results.

Prepare to take the Online Marketing Certified Associate (OMCA™) exam. Refresh your knowledge of the skills tested on the exam in our OMCP-approved course.

Learn how to market your product or service on Instagram. Explore key features and strategies that can help you boost your sales and online presence using the popular social platform.

Make sure your marketing campaigns keep up with the pace of mobile. Learn how to prep your website and emails for mobile visitors, optimize mobile transactions, advertise on mobile, and much more.

Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Learn how the GDPR affects marketers around the world. Prepare for the new privacy regulation, which becomes active and enforceable in May 2018.

Find, engage, and convert new customers directly from their inbox. Learn how to grow your email marketing lists and run focused, targeted campaigns.

Help your company evolve with the digital age. Learn about the role of human resources in successful digital transformation.

Keep up with your digital marketing campaigns using Adobe Experience Manager (AEM). In this course, Kevin Schmidt provides a tour of AEM and shows you step-by-step how to create pages with text, add images, modify properties, manage assets, and publish. He helps you quickly grasp the basics of content authoring and asset management so you can get started with AEM.

Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.

Learn how to create and manage a Facebook group for your small business, organization, or brand. Discover how groups can help you drive sales and earn meaningful engagement and brand awareness.

Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Learn the essentials of product marketing. Discover how to strategically create and launch products that align with your customers' wants and needs.

Learn all about marketing to the largest buying segment in the economy—millennials.

Learn how to use offline marketing strategies such as direct mail and print ads to reach your customers in the real world.