Ayah Bdeir explains how she created littleBits, the toy designed to inspire the next generation of programmers and engineers, and how littleBits evolved into a full-fledged company.
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- The first, very first question we ask ourselves is, is it fun? That's more important than, is it educational? littleBits is a start up based in New York. We make electronics that snap together with magnets for learning prototyping and fun. The goal of littleBits is to take electronics and to empower kids, but also adults, to be able to make things that move and that change and that have programmed behavior. That becomes a whole new frontier that you then discover.
We're big believers and big leaders in the open source hardware movement. Some of the best ideas are gonna come from the crowd. They're not always gonna come from us. And so we're not a top-down company that's trying to impose how you use the product. On the contrary, we're inspired by our users. We're inspired every single day. We have teachers that are submitting lesson plans. We have designers that are making projects and then putting them online. And we have engineers and hackers that are putting ideas for new bits that we should make. We were able to get inspired from others, and we're sort of bringing this all together in a very collaborative fashion.