Join Ayah Bdeir for an in-depth discussion in this video Partnering with brands for retail, part of Creative Insights: Ayah Bdeir and littleBits.
We deliberately decided when we first started the company not to rush to go into retail. And it's somewhat of a difficult thing to say no to large retail stores when they tell you, we want to put you on the shelf. But we decided to be very, sort of, slow and deliberate about it because we wanted to be sure that we had nailed the product collection and we had nailed the packaging, and we had nailed the way to display and to communicate the product. Now we feel that we have done that.
We feel that we have a kit that comes with enough running material, enough exercises and projects in it, and enough of the packaging that communicates the breadth of the product, that we are now ready to go into it. [MUSIC]. The reason we make kits is essentially to make it easier for people to get started, so that you have everything you need out of the box and you're able to open it and get started making projects immediately. And you're inspired right away. And we have started to notice that there's specific directions that we can focus on to push these projects further and to make them even more educational and even more fun.
So one of the really amazing partnerships that we've been working on for the past year and a half is a partnership with NASA. And essentially we made a kit with NASA where they wrote all the learning material in the kit and the purpose of that kit is to get kids excited about NASA science. What are the space exploration experiments that are happening? What is the Mars Rover? What is an ISS, how they work, how they communicate? And basically, really breaking down these much larger missions and much larger research projects, into simpler projects for, for kids to make, to get them on one hand, excited about being NASA scientists and engineers, but on the other hand, also understanding that we are at new frontiers in the universe, that they can look forward to in their lifetime.
So some of the partnerships that we're doing, such as NASA and KORG and other partnerships that we're doing, really allow us to reach out into on one hand, sort of main toy, educational and science stores, but on the other hand more niche markets such as, as schools or high end design stores. So we're able to create these partnership kits that have a little bit more of a focus, rather than the, the open-ended exploration kits. And this focus allows us to go more in-depth and to provide more valuable product to new types of people that we wouldn't otherwise have been talking to.