Join Ayah Bdeir for an in-depth discussion in this video Continually engaging with customers, part of Creative Insights: Ayah Bdeir and littleBits.
It's our belief and it's also our mission that our relationship with our customers does not end when they buy the product. On the contrary, it starts when they buy the product. They are able to go to the website and see hundreds and hundreds of projects that we've made or other people have made, to get them inspired. They can then share it. They can then post pictures and videos of what they've made. So we have teachers that are submitting lesson plans. We have kids and parents, and designers that are making projects and putting them online. People are able to get inspired from others and be able to create new ways for making their projects.
And we have engineers and hackers that are putting ideas for new bits that we should make. And we're sort of bringing this all together in a very collaborative fashion. We have a page on the website called Dream Bits which is essentially a wall of one-line comments that people write for their Dream Bit that they would like to see made. And it's one of the most active pages on the website. And I find it so inspiring, and I go there every day to see what new bits are suggesting. And it's so fun because you see people coming at it from such different directions. So many bits that I never even imagined or even thought about.
And maybe 90% or more of them are actually possible with littleBits. So it makes it really very exciting and tangible. And some of them are very specific to some of their interests, and their needs, and it makes it really fun to be able to hear about people's own sort of aspirations in such an immediate and, and simple way. [MUSIC]. littleBits is open source. We are very much, we're big believers and big leaders in the open source hardware movement and we basically post design files for all the hardware that we make.
It's all online so you can make your own. Some of the best ideas are going to come from the crowd, they're not always going to come from us. And so we're not a top down a company that's trying to impose how do you use a product. On the contrary, we're inspired by our users. We're in sight every single day. [MUSIC]. A lot of product companies historically have had really sort of closed processes to develop their products and so they, you know, engineers, or designers, or even in most, actually, marketing teams sit in a room decide what are the next products that should be made for that target customer and for that target market.
And then they sit in, in, in these closed circles for six and nine and 12 months coming up with products that they think people would want and they emerge 12 months later, you know, with, with a product and then put it out on the market and they hope for the best. And so what we do is we have much more open process. We have the Dream Bits page where people submit ideas for bits that they want to see made. And that allows us to prioritize bits that we're working on. So, for example, we'll see you know, 11 requests for a solar panel. And, and we have a solar panel that's set to be, you know, developed in three months.
So we then think, oh maybe we should bring this forward a little bit. Maybe we should start working on it tomorrow. So on one hand, Dream Bits allows us to prioritize, but on the other hand when you see the way people use the product inside their projects, it also gives ideas for, for what we could do next. So we'll see people trying to force a motor onto a Lego axle. And we'll notice oh, people want to combine little bits with Lego's, so maybe we should make some kind of an adapter for that.
So we're, we're trying to get hints and get new ideas from our customers all the time.