Mobile video on social media has become a tremendous asset for growing businesses, for creating brand awareness and sharing information. This learning path introduces the tools and processes for creating short, focused videos on a mobile device and leveraging those videos to engage an audience.
Explore the tools used for producing high-quality video on a mobile device.
Practice with the editing tools used in basic video edits.
Create a plan for publishing videos on LinkedIn and other sharing platforms.
Making Video 1: Sell Something with Ashley Kennedy
Make a short video to sell a product—with little more than a smartphone. This project-based course is for non-video people who need a quick introduction to video production.
2h 49m • COURSE
HitFilm Express: Creating a Presentation Video with Simon Jones
Learn how to create a short presentation video with the easy-to-use, yet powerful, HitFilm Express video editing software.
2h 10m • COURSE
LinkedIn Video Marketing for Personal and Brand Pages with Goldie Chan
The future of marketing is in video—and on LinkedIn. Learn to produce and publish video for both personal and brand pages on LinkedIn.
36m 59s • COURSE
You'll learn mobile video skills with these experts.
Ashley Kennedy is a senior staff author at LinkedIn, creating video post-production courses for Lynda.com.
Ashley Kennedy is a former instructor at Avid and Columbia College Chicago. She teaches video editing and storytelling. In addition to creating online courses, she has hundreds of hours of experience leading face-to-face classes and facilitating online and hybrid courses. She has also written two textbooks on video editing, which have been widely used by editors and film students worldwide.
Prior to joining the lynda.com team, she taught in the post-production track at Columbia College Chicago for five years. Before that, she was the principle instructor and certifications program manager at Avid, where she taught and developed the Avid Certified curriculum and managed the Avid Certified Instructor worldwide program.
Ashley holds a BS in broadcast journalism from the University of Illinois, and an MFA in film from Boston University. She lives in the Chicago area with her husband and two children.
Simon Jones is the digital marketing manager at Writer's Centre Norwich.
Simon has over 13 years of experience in copywriting and video editing. He writes in a wide variety of styles, including content marketing, online web copy, social media copy, and technical writing. His video editing experience includes editing dramas, documentaries, and training materials. Whether working with words or video, he is skilled at being able to identify and then express the core story of a product or company to customers and businesses.
Goldie Chan is a digital marketing expert and keynote speaker with 10+ years' experience in tech and entertainment.She is a top LinkedIn video creator with over 2.5+ million content views, who has been featured in Forbes, Inc. Magazine, Fast Co., and many other publications. Currently, she leads strategy and creative at her social media agency, Warm Robots, for major B2B and B2C brands and Fortune 500 C-level executives. She also serves on the Producer's Guild of America's New Media Council. She loves turning a good brand story into a great one.Called the "Oprah of LinkedIn" by Huffington Post, Goldie also produces top-performing LinkedIn videos. #DailyGoldie is the longest-running original daily video channel. She runs the #LinkedInCreators and #WomenOnLinkedIn community, and partners with amazing brands like WeWork, Epidemic Sound, and Tenor GIF (Google).She speaks regularly on topics such as innovative digital marketing, LinkedIn optimization, and personal branding.