Digital marketing has dramatically changed how organizations connect with their customers. In this comprehensive learning path, gain profound knowledge of how social media marketing and SEO work, learn to use the right tools and techniques, and discover best practices in this field.
Learn the fundamentals of digital marketing.
Discover how to use social media in your marketing strategy.
Identify how to use SEO principles and analyze site SEO.
Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
2h 9m • COURSE
Social Media Marketing Foundations with Brian Honigman
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
52m 28s • COURSE
Social Media Marketing: Strategy and Optimization with Martin Waxman
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
54m 57s • COURSE
Marketing Tools: Social Media with Carlos Gil
Explore which social media apps, platforms, and tools are best-suited for your small to medium-size business.
35m 29s • COURSE
Social Media Marketing: Managing Online Communities with Megan Adams
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
59m 6s • COURSE
Social Media Marketing for Small Business with Martin Waxman
Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.
1h • COURSE
Social Media Marketing with Facebook and Twitter with Megan Adams
Learn how to use social media to promote your business. Create Facebook and Twitter profiles that engage customers and build great buzz for your brand.
1h 16m • COURSE
Marketing on Twitter with Megan Adams
Learn how to use Twitter to market your business, products, and services.
1h 8m • COURSE
Marketing on Facebook with Megan Adams
Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.
1h 35m • COURSE
Advertising on Facebook with Megan Adams
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
1h 37m • COURSE
Advertising on Instagram with Anson Alexander
Join marketing expert Anson Alexander as he covers the basics of creating, running, measuring, and tracking ads on Instagram.
1h 11m • COURSE
Advertising on YouTube with Anson Alexander
Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.
1h 3m • COURSE
Social Media Marketing: ROI (2019) with Carlos Gil
Proving social media return on investment (ROI) can be tough. Learn how to use measurements to demonstrate exactly how social media creates value for your business.
47m 41s • COURSE
Social Media for Leadership with Brian Honigman
Unlock the power of social media to direct your company's growth and build a strong personal brand as an executive at the same time.
56m 19s • COURSE
SEO Foundations with David Booth
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
2h 38m • COURSE
SEO: Link Building with Anson Alexander
Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.
1h 10m • COURSE
SEO: Keyword Strategy with Matt Bailey
Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)
1h 36m • COURSE
SEO: Videos with Matt Bailey
Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).
1h 7m • COURSE
Local SEO with Brad Batesole
Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.
2h 31m • COURSE
International SEO with David Booth
Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.
1h 25m • COURSE
WordPress: SEO with Patrick Rauland
Drive more visitors to your WordPress site by performing search engine optimization, or SEO, with the help of two powerful plugins: Yoast SEO and the All in One SEO Pack.
1h 15m • COURSE
SEO for Social Media with Gabe Villamizar
Boost the reach and engagement of your social media posts. Learn how to incorporate the best practices of SEO in your social media marketing efforts.
39m 51s • COURSE
Advanced SEO: Search Factors with Brad Batesole
Learn how SEO search factors impact how your content makes its way to your audience.
1h 11m • COURSE
Google Ads Essential Training with Brad Batesole
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
2h 28m • COURSE
Marketing Tools: SEO (2019) with Brad Batesole
Explore today's top tools for SEO optimization and competitive research. Learn how to leverage each resource to gauge how your site is doing and make measurable improvements.
1h 37m • COURSE
You'll learn digital marketing skills with these experts.
Brad Batesole is an internationally recognized marketing thought leader.
Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.
Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
Marketing consultant Brian Honigman helps NGOs, media brands, and tech companies succeed with marketing.
Brian is an adjunct professor at the New York University School of Professional Studies and a contributor to the Wall Street Journal, Forbes, and the Next Web.
Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, People magazine, Thomson Reuters, the Weather Company, Asana, Sprout Social, and others.
You can subscribe to his newsletter and learn how to approach marketing the right way at brianhonigman.com.
Martin Waxman, MCM, APR, is a digital communications strategist. He has 25+ years of PR experience.
Martin is president of a consultancy, Martin Waxman Communications, and has founded three PR agencies throughout his career. He also conducts social media training and AI research and is a LinkedIn Learning author, host of the Inside PR podcast, and past-chair of PRSA Counselors Academy.
Martin teaches social media and digital strategy at McMaster University, the Schulich School of Business, and Seneca College. He developed a certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches there. To get more of Martin's insights, you can subscribe to his biweekly Digital Marketing Trends newsletter and connect with him on Twitter, @martinwaxman; on Instagram, @martinwaxman; or on LinkedIn.
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.
Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.
As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.
David Booth is a consultant, instructor, and one of the founding partners of Cardinal Path.
A Google Analytics and AdWords Certified Trainer, David's firm consults on web analytics and marketing. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner. David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.Matt resides in the heart of the "Hall of Fame City" (also known as Canton, Ohio). Aiming to carry on his city's legacy, he's developed marketing expertise and technical know-how that's helped him become a leader in his field.Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program. Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.Matt's claim to fame doesn't stop there. He's worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe. According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—"No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt."He's the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).When he isn't immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.To find out more about Matt, visit www.sitelogicmarketing.com .
Patrick Rauland is the product manager for WooCommerce at WooThemes.
He's done everything from creating custom PHP and MySQL applications to building client sites with WordPress to planning and developing commercial WordPress plugins. Hailing from Denver, Colorado, when he isn't engrossed in a podcast or audiobook he likes to run, hike, or go rock climbing.
Gabe Villamizar is head of B2B marketing at Lucid Software and an advisor at Xvoyant and Nova.
Gabe has five years of B2B SaaS experience in lead generation, social selling, social media marketing, and online and physical marketing events. Over the past few years, Gabe has been recognized as a leading global social selling practitioner and influencer by Inc., Forbes, Huffington Post, and Salesforce. He's also had the opportunity to implement innovative B2B marketing and sales strategies with startups and Fortune 1000 companies in order to penetrate enterprise accounts and build relationships with key decision makers to move the sales needle. In other words, he makes it rain.