Learn today's online marketing techniques and find out how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
4h 43m • COURSE
Content Marketing Foundations with Brian Honigman
Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
53m 18s • COURSE
Google Ads (AdWords) Essential Training with Brad Batesole
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
3h 6m • COURSE
Mobile Marketing Foundations with John Jantsch
Keep up with the pace of mobile in your marketing. Learn how to prep your website and emails for mobile visitors, optimize mobile transactions, advertise on mobile, and much more.
40m 59s • COURSE
SEO Foundations with David Booth
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
3h 36m • COURSE
SEO: Keyword Strategy with Matt Bailey
Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)
1h 36m • COURSE
Advertising on Facebook with Megan Adams
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
1h 37m • COURSE
Social Media Marketing: Managing Online Communities with Megan Adams
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
51m 44s • COURSE
Social Media Marketing with Facebook and Twitter with Megan Adams
Learn how to use social media to promote your business. Create Facebook and Twitter profiles that engage customers and build great buzz for your brand.
1h 16m • COURSE
Employer Branding on Linkedin with Viveka von Rosen
Learn how to build and define effective company and personal brands on LinkedIn.
1h 15m • COURSE
Optimizing Marketing Emails with Michael Duquet
Increase your open and click-through rates. Get email marketing tips to turn your newsletters and eblasts into optimized, personalized emails that your customers want to read.
1h 6m • COURSE
Content Marketing: Newsletters with Melodie Tao
Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.
36m 29s • COURSE
Marketing and Monetizing on YouTube with Anson Alexander
Learn how to start a YouTube channel that generates money for your brand. Discover strategies for optimizing your channel, gaining followers, and monetizing videos.
2h 5m • COURSE
Learning Conversion Rate Optimization with Chris Goward
Learn winning strategies for conversion rate optimization (CRO). Use CRO to generate insights and improve your conversion rate.
1h 10m • COURSE
Google Analytics Essential Training with Corey Koberg
Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
2h 36m • COURSE
You'll develop your skills as a Digital Marketer with these experts.
Brad Batesole is an internationally recognized marketing thought leader.
Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.
Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
Marketing consultant Brian Honigman helps NGOs, media brands, and tech companies succeed with marketing.
Brian is an adjunct professor at the New York University School of Professional Studies and a contributor to the Wall Street Journal, Forbes, and the Next Web.
Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, People magazine, Thomson Reuters, the Weather Company, Asana, Sprout Social, and others.
You can subscribe to his newsletter and learn how to approach marketing the right way at brianhonigman.com.
John Jantsch is a marketing consultant, a speaker, and the best-selling author of Duct Tape Marketing.
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide, Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, The Commitment Engine: Making Work Worth It, and The Referral Engine: Teaching Your Business to Market Itself have become world-wide bestsellers. John is also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which trains and licenses small business marketing consultants around the world. In addition, he frequently consults with small and midsize businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
Huffington Post calls John one of the 100 Must Follow on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. His blog was also chosen as a Forbes favorite for marketing and small business, and his podcast, a top 10 marketing show on iTunes, was called a "must listen" by Fast Company.
He is the featured marketing contributor to American Express OPEN Forum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
John's practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.
David Booth is a consultant, instructor, and one of the founding partners of Cardinal Path.
A Google Analytics and AdWords Certified Trainer, David's firm consults on web analytics and marketing. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner. David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.Matt resides in the heart of the "Hall of Fame City" (also known as Canton, Ohio). Aiming to carry on his city's legacy, he's developed marketing expertise and technical know-how that's helped him become a leader in his field.Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program. Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.Matt's claim to fame doesn't stop there. He's worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe. According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—"No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt."He's the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).When he isn't immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.To find out more about Matt, visit www.sitelogicmarketing.com .
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.
Viveka von Rosen is a cofounder and chief visibility officer at Vengreso.
Viveka—who is known as the @LinkedInExpert—is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand. She is also a contributing expert to the official LinkedIn sales and marketing blogs and their "Sophisticated Marketer's" guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, and Social Media Examiner.
Viveka takes the LinkedIn and social selling experience over the past 14 years and transforms it into engaging and informational digital sales strategies, tactics, and tools, including personal branding, social selling training, and content for sales.
Mike Duquet is a conversion optimization and growth strategist at social media marketing platform Hootsuite.
Using a blend of psychology and deep data, Mike works to connect millions of customers to solutions that fit their needs. With over 11 years experience working with—and leading—marketing and website content teams, Mike has managed every facet of customer contact and is driven by the goal of making the internet work for clients and customers alike.
Melodie Tao is an international keynote speaker and social media marketing consultant. Melodie has 15+ years of experience in her industry.
She's shared her expertise about marketing, branding, and social media on stages all across the nation, Asia, and the Middle East. She began her career at iHeartMedia, after which she worked for several digital agencies. In 2008, she founded Marketing Melodie, a social media marketing company dedicated to educating sales and service professionals on how to generate more leads and sales with digital marketing and social media. Since launching her business, she has helped over 100 professionals with one-on-one social media consulting. She has worked with and presented to both small business owners and large corporations.
Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.
As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.
Chris Goward is an author, speaker, conversion optimization leader, and the founder and CEO of WiderFunnel.
When companies like Google, Electronic Arts, eBay, Magento, DMV.org, and BuildDirect.com want great marketing optimization results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brains behind the LIFT™ and Kaizen™ methods, conversion optimization strategies that consistently lift results for leading companies. He wrote the book You Should Test That! (Wiley Sybex), which redefines conversion optimization and shows how to create dramatic business improvements.
Corey Koberg is a certified trainer in Google Analytics and AdWords and is the cofounder of Cardinal Path.
Corey is also a consultant and speaker in the field of search engine and online marketing; and a regular instructor on web analytics, pay-per-click management, and internet marketing. The co-founder of Cardinal Path, Corey holds a degree in electrical and computer engineering from the University of Illinois. He has been involved in Internet-related engineering and consulting since the mid-1990s, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey now helps companies find and employ a scientific, results-oriented, professional approach to web analytics and search marketing. He also co-authored the book Display Advertising: An Hour a Day. You can find Corey on Twitter @koberg.