The marketing landscape shapes how businesses connect with their customers. In this learning path, grow your skills in two areas of digital marketing: content marketing and SEO. Explore how to measure your marketing investments, build successful content marketing campaigns, and other critical topics.
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Discover how to build an effective content marketing strategy.
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Identify how to apply key SEO principles to your content.
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Explore the best marketing tools to support your SEO efforts.
Courses
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1
Content Marketing: ROI46mContent Marketing: ROI
By: Velera Wilson
Learn how to establish goals and metrics for your content marketing, calculate ROI, develop assets to drive results, and effectively report campaign progress to stakeholders.
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2
Content Strategy for Marketers34mContent Strategy for Marketers
By: Amanda Milligan
Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.
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3
Content Marketing: Producing and Promoting Live Video41mContent Marketing: Producing and Promoting Live Video
By: Melodie Tao
Learn how to use live video marketing to generate more visibility for your business or brand on social media.
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4
Marketing Strategy: SEO Content Writing30mMarketing Strategy: SEO Content Writing
By: Kristina Azarenko
Explore how to use SEO as a powerful tool to get more eyeballs on the content you write. It will help you be in front of your customers when they are looking for you on Google.
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5
SEO Strategy: Link Building40mSEO Strategy: Link Building
By: Paddy Moogan
Learn how to improve your brand's SEO with an effective link-building strategy.
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6
Marketing Tools: SEO58mMarketing Tools: SEO
By: Sam Dey
Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
Instructors
Velera Wilson
Amanda Milligan
Director of Content Strategy | Founder of Brand Authority Club
Melodie Tao
Keynote Speaker for Live & Virtual Events ⭐ Social Media Consultant & Marketing Strategist ⭐ LinkedIn Learning Instructor ⭐ Entrepreneur
Kristina Azarenko
Become confident in technical SEO -> techseo.pro
Paddy Moogan
CEO and co-founder at Aira.
Sam Dey
Sam Dey - Founder of DeyTips.com