An SEO expert plays a vital role in helping companies build their businesses and attract new customers through web traffic. Learn the fundamentals of SEO, and discover how to analyze and optimize your site, and create an effective strategy for your SEO efforts.
Learn the fundamental principles of search engine optimization.
Practice technical, content, and offsite optimization.
Master the foundational concepts of search engine optimization (SEO). Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.
3h 36m • COURSE
SEO: Link Building in Depth with Peter Kent
This course covers how to build strong links for better SEO. Learn about the anatomy of a link, how links affect page ranking, the properties that make an excellent inbound link, and more.
1h 7m • COURSE
SEO: Keyword Strategy with Matt Bailey
Learn how to research keywords, apply them to your website, and create ad campaigns around keywords. Increase your site traffic and better understand your user's intent with keywords.
4h 21m • COURSE
SEO: Videos with Ian Lurie
Use SEO strategies such as transcripts and tags to help your videos appear higher in search results and attract more viewers over time.
1h 7m • COURSE
Local SEO with Brad Batesole
Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.
2h 31m • COURSE
International SEO with David Booth
Attract international visitors to your websites with these SEO tips. Learn how to determine target markets and optimize your website's technical aspects and content for countries and languages around the world.
1h 59m • COURSE
You'll learn search engine optimization with these experts
David Booth is a Google Analytics and AdWords Certified Trainer. His firm consults on web analytics and marketing.
David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams.He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner.David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Author and consultant Peter Kent has helped businesses including Amazon and Zillow with SEO and online marketing.
Peter Kent has been working online since 1984, and doing business on the internet since 1993. The author of Search Engine Optimization for Dummies, Pay Per Click Search Engine Marketing for Dummies, and all seven editions of The Complete Idiot's Guide to the Internet, he also has plenty of real-world experience promoting products and services through the web. As a consultant, he has helped many different businesses—including Amazon.com, Lonely Planet, Zillow, Tower Records, and literally hundreds of medium and small businesses—with SEO and online-marketing advice. Peter lives in Denver, Colorado, but hails from Chichester, England.
Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.Matt resides in the heart of the "Hall of Fame City" (also known as Canton, Ohio). Aiming to carry on his city's legacy, he's developed marketing expertise and technical know-how that's helped him become a leader in his field.Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program. Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.Matt's claim to fame doesn't stop there. He's worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe. According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—"No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt."He's the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).When he isn't immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.To find out more about Matt, visit www.sitelogicmarketing.com .
Ian Lurie is founder and CEO of Portent, a digital marketing agency he started 1995. Portent practices search, social media, content, and analytics for clients like Les Schwab Tire Centers, Fox Television, Fender Guitars, and Nintex.
Ian trains and leads the Portent team, and contributes to an industry that's his passion. He's spoken around the world at venues including MozCon, ad:tech, eMetrics Summit, Search Engine Strategies, SMX, Pubcon, and the Seattle Interactive Conference (SIC).
Ian's random educational background includes a degree in history from UCSD, a JD from UCLA School of Law, and a meandering career path that includes marketing copywriting, technical writing, roof consulting, bike messenger-ing, and office temp worker.
Brad Batesole is an entrepreneur, startup advisor, and marketing expert. He develops training for LinkedIn.
Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.
Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.