Online marketing managers play a crucial role in developing and implementing an organization's digital marketing strategy. Learn the vital skills and tactical know-how to begin to develop and implement a strategy that can help take your organization to the next level.
Discover online marketing best practices.
Learn how to use the latest tools to implement your strategy.
Explore advertising on popular social media platforms.
Learn today's online marketing techniques and find out how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
4h 43m • COURSE
Growth Hacking Foundations with Brad Batesole
Grow your business with growth hacking. Learn growth hacking techniques to generate new ideas and accelerate sales and customer acquisition.
1h 36m • COURSE
Advanced Branding with Brad Batesole
Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
1h 10m • COURSE
SEO Foundations with David Booth
Master the foundational concepts of search engine optimization (SEO). Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.
3h 36m • COURSE
Social Media Marketing Foundations with Brian Honigman
Discover how to leverage social media in your overall marketing strategy. Learn best practices for leading social media campaigns that help you successfully connect with consumers.
1h 56m • COURSE
Email and Newsletter Marketing Foundations with Megan Adams
Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
43m 36s • COURSE
Google Analytics Essential Training (2017) with Brad Batesole
Learn how to use Google Analytics to find out how your website is performing. Discover how to use this powerful platform to measure site traffic, ad performance, and social media activity.
3h 9m • COURSE
Marketing Analytics: Presenting Digital Marketing Data with Adriaan Brits
Learn how to effectively present digital marketing data from Google Analytics to your stakeholders. Structure your digital marketing report, interpret and present insightful data, and view live examples that show you how to tackle each section of your report.
54m 43s • COURSE
Marketing Analytics: Setting and Measuring KPIs with Adriaan Brits
Learn how to set and measure your marketing goals with Google Analytics. Use KPIs to track quantitative metrics related to content marketing, brand awareness, or even customer loyalty.
42m 5s • COURSE
Google Ads (AdWords) Essential Training with Brad Batesole
Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform.
3h 8m • COURSE
Advertising on Facebook with Megan Adams
Amplify your social media marketing campaigns with Facebook advertising. Learn how to budget, create, place, and manage Facebook ads.
1h 45m • COURSE
Advertising on Twitter with Megan Adams
Learn how to advertise on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.
1h 49m • COURSE
Sketch for UX Design with Shauna Bybee
Learn how to build compelling user experiences with Sketch, the popular UX design tool. Find out how to create wireframes, interactive prototypes, and more.
2h 15m • COURSE
You'll learn online marketing skills with these experts
Brad Batesole is an internationally recognized marketing thought leader.
Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.
Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
David Booth is a consultant, instructor, and one of the founding partners of Cardinal Path.
A Google Analytics and AdWords Certified Trainer, David’s firm consults on web analytics and marketing. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner. David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy based in Philadelphia.
Honigman Media works with established brands and growing start-ups to help them better tell their story and focus their marketing on the right goals and priorities. Through speaking, teaching, corporate training and workshops, coaching, strategy development, and content creation, Brian customizes his expertise in content marketing and social media to best meet the needs and expectations of his clients.
Brian has worked with The Weather Company, UNICEF, Thomson Reuters, NATO, Adknowledge, Amerisleep, SumAll, People magazine, the American Advertising Federation, Entertainment Weekly, Samsung, Sprout Social, Internet Week, Percolate, Wix, Quaero, Gypsy Warrior, and others.
Previously Brian was the digital marketing director at Marc Ecko Enterprises. He oversaw the global social media and SEO strategy for the company's fashion brands and led a team of marketers and copywriters. Prior to Ecko, Brian was the social media manager at LunaMetrics, a digital agency in Pittsburgh, and a writing contractor at Branding Brand, a mobile commerce agency.
Brian is a frequent contributing writer to the Wall Street Journal, Next Web, Forbes, and Entrepreneur. His writing on marketing has been shared over 200,000+ across social media. He is also an adjunct professor in the marketing department at the New York University School of Professional Studies, and a frequent guest lecturer at the School of Visual Arts, Fashion Institute of Technology, Pratt Institute, and other schools.
Brian's been named a "seasoned digital marketing expert" in Forbes and an "SEO expert to follow on Twitter" by Search Engine Watch. Brian has appeared as a recognized source on marketing in the New York Times, Forbes, Adweek, Business Insider, Social Media Examiner, Inc, the Huffington Post.
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.
Adriaan Brits is a digital marketing consultant who specializes in optimizing campaigns and conversion rates.
Through his agency, adriaanbrits.com, Adrian specializes in pay-per-click (PPC) campaign management and conversion rate optimization with Bing Ads, Google AdWords, and LinkedIn Marketing Solutions. He consults on analytics, programmatic media buying, database marketing, and digital copywriting. He enjoys leveraging competitor data to help companies revamp their content, marketing, and digital strategy, and to analyze the results. Adriaan holds an MSc in marketing from Oxford Brookes University and is constantly updating his skills to help businesses tap into the latest digital marketing solutions.
Shauna Bybee is a UX designer and Axure expert who specializes in interactive prototyping.She loves learning, teaching, and helping other people reach their goals. Her practical, down-to-earth attitude and no-nonsense approach have been the defining characteristics of her career. She spends her free time playing board games with her husband and their two boys, and playing Bach suites on her viola.