Learn today's online marketing techniques and find out how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
4h 43m • COURSE
Content Marketing Foundations with Dayna Rothman
Learn how to develop, implement, and measure a successful content marketing strategy.
2h 1m • COURSE
Google Ads (AdWords) Essential Training with Brad Batesole
Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform.
3h 8m • COURSE
AdWords and Analytics: Remarketing with Adriaan Brits
Learn how to build Google AdWords and Analytics remarketing campaigns to retarget previous visitors to your website with carefully positioned display ads.
1h 26m • COURSE
Mobile Marketing Foundations with John Jantsch
Make sure your marketing campaigns keep up with the pace of mobile. Learn how to prep your website and emails for mobile visitors, optimize mobile transactions, advertise on mobile, and much more.
40m 59s • COURSE
Content Marketing: Blogs with Dayna Rothman
Start blogging to connect with customers and market your business online.
1h 5m • COURSE
SEO Foundations with David Booth
Master the foundational concepts of search engine optimization (SEO). Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.
3h 36m • COURSE
SEO: Keyword Strategy with Matt Bailey
Learn how to research keywords, apply them to your website, and create ad campaigns around keywords. Increase your site traffic and better understand your user's intent with keywords.
4h 21m • COURSE
Content Marketing: Staying Relevant with Dayna Rothman
Keep your content marketing efforts current. Learn how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers.
18m 8s • COURSE
Advertising on Facebook with Megan Adams
Amplify your social media marketing campaigns with Facebook advertising. Learn how to budget, create, place, and manage Facebook ads.
1h 45m • COURSE
Social Media Marketing: Managing Online Communities with Megan Adams
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
51m 44s • COURSE
Social Media Marketing with Facebook and Twitter with Megan Adams
Learn how to use social media to promote your business. Create Facebook and Twitter profiles that engage customers and build great buzz for your brand.
1h 16m • COURSE
Employer Branding on Linkedin with Viveka von Rosen
Learn how to build and define effective company and personal brands on LinkedIn.
1h 15m • COURSE
Optimizing Marketing Emails with Michael Duquet
Increase your open and click-through rates. Get email marketing tips to turn your generic newsletters and eblasts into optimized, personalized emails that your customers actually want to read.
1h 6m • COURSE
Content Marketing: Newsletters with C.C. Chapman
C.C. Chapman covers the best practices for using email newsletters in your content marketing efforts.
12m 1s • COURSE
Marketing and Monetizing on YouTube with Anson Alexander
Learn how to start a YouTube channel to market a product or service and generate ad revenue. Get smart strategies for branding your channel, gaining followers, and monetizing videos.
1h 47m • COURSE
Introduction to Web Design and Development with James Williamson
New to web design? Find out if it's right for you. Learn how to get started in web design, how to choose the right tools, and what you should learn next.
3h 38m • COURSE
Learning Conversion Rate Optimization with Chris Goward
Learn winning strategies for conversion rate optimization (CRO). Use CRO to generate insights and improve your conversion rate.
1h 10m • COURSE
Google Analytics Essential Training with Corey Koberg
Find out how your website is performing using Google Analytics. Discover how to use this leading web analytics tool to track, analyze, and report on site visits and marketing goals.
2h 36m • COURSE
Advanced Google Analytics with Adriaan Brits
Take an in-depth look at Google Analytics, and learn advanced techniques than can help you use this popular and powerful analytics tool to glean better insights.
2h 12m • COURSE
You'll develop your skills as a Digital Marketer with these experts.
Brad Batesole is an internationally recognized marketing thought leader.Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.Today, Brad is the chief learning officer at MadeCraft and can be found on Twitter @bradbatesole or bradbatesole.com.
Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies.
Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.
Adriaan Brits is a digital marketing consultant who specializes in optimizing campaigns and conversion rates.
Through his agency, adriaanbrits.com, Adrian specializes in pay-per-click (PPC) campaign management and conversion rate optimization with Bing Ads, Google AdWords, and LinkedIn Marketing Solutions. He consults on analytics, programmatic media buying, database marketing, and digital copywriting. He enjoys leveraging competitor data to help companies revamp their content, marketing, and digital strategy, and to analyze the results. Adriaan holds an MSc in marketing from Oxford Brookes University and is constantly updating his skills to help businesses tap into the latest digital marketing solutions.
John Jantsch is a marketing consultant, a speaker, and the best-selling author of Duct Tape Marketing.
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide, Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, The Commitment Engine: Making Work Worth It, and The Referral Engine: Teaching Your Business to Market Itself have become world-wide bestsellers. John is also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which trains and licenses small business marketing consultants around the world. In addition, he frequently consults with small and midsize businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
Huffington Post calls John one of the 100 Must Follow on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. His blog was also chosen as a Forbes favorite for marketing and small business, and his podcast, a top 10 marketing show on iTunes, was called a "must listen" by Fast Company.
He is the featured marketing contributor to American Express OPEN Forum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
John's practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.
David Booth is a consultant, instructor, and one of the founding partners of Cardinal Path.
A Google Analytics and AdWords Certified Trainer, David’s firm consults on web analytics and marketing. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner. David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.Matt resides in the heart of the "Hall of Fame City" (also known as Canton, Ohio). Aiming to carry on his city's legacy, he's developed marketing expertise and technical know-how that's helped him become a leader in his field.Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program. Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.Matt's claim to fame doesn't stop there. He's worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe. According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—"No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt."He's the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).When he isn't immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.To find out more about Matt, visit www.sitelogicmarketing.com .
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.
Viveka von Rosen is an author, LinkedIn expert, trainer, and keynote speaker specializing in social media.
Viveka, known internationally as the "LinkedIn Expert," is the author of LinkedIn Marketing: An Hour a Day, contributing expert to LinkedIn's official "Sophisticated Marketer's Guide."
Viveka is the CEO of Linked Into Business and cofounder of Linked Prospecting and B2B LinkedIn Training, and she also hosts the biggest LinkedIn chat on Twitter.
Viveka has 30,000+ first-level connections and a network of over 38 million people on LinkedIn. She also has 86,000+ followers on Twitter. Her seminars, webinars, and workshops have taught and trained well over 100,000 people.
She has personally worked with executives at The New York Times, The Daily Beast, Bloomberg, Adaptive Insights, AON, Western Union, and several other Fortune 500 Companies.
She is regularly asked to speak at conferences and events for thought-leading social companies like the Social Media Examiner and MarketingProfs.
Forbes has listed her as a top social media influencer for three years running, and she has been cited in Money Magazine, Simple Living, and The Miami Herald, and on Ragan, CNN, Mashable, Social Media Today, and the Social Media Examiner.
Mike Duquet is a conversion optimization and growth strategist at social media marketing platform Hootsuite.
Using a blend of psychology and deep data, Mike works to connect millions of customers to solutions that fit their needs. With over 11 years experience working with—and leading—marketing and website content teams, Mike has managed every facet of customer contact and is driven by the goal of making the internet work for clients and customers alike.
C.C. Chapman is an award-winning content creator who has worked with HBO, Verizon, and Coca-Cola.
C.C. Chapman is an award-winning marketer, author, and content creator who has worked with clients such as HBO, American Eagle Outfitters, Verizon FiOS, and The Coca-Cola Company. He published Amazing Things Will Happen and Content Rules and is the founder of Digital Dads and the Cleon Foundation. As a consultant, C.C. helps clients embrace all forms of new media and online marketing to take their campaigns to the next level with his unstoppable combination of marketing experience and content creation strategies. He's helped create, manage, and execute ambitious online and offline marketing campaigns for startups and multinationals—and has the savvy to know which outreach strategies work with audiences and which ones fall flat.
C.C. has a passion for being on stage and loves nothing more than motivating a room full of people. He is a graduate of Bentley University and lives outside of Boston with his loving wife and family. Find out more at CC-Chapman.com or on Twitter @cc_chapman.
Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.
As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.
Adobe Certified Instructor James Williamson is a trainer in web, print, and digital video experience.
James Williamson is a senior author for lynda.com and an Adobe Certified Instructor. He has many years of web, print, and digital video experience, and has been a featured speaker at Flashforward as well as a regular speaker at Adobe MAX. James also blogs (infrequently) about all things web at his site, Simple Primate, which can be found at www.simpleprimate.com.
Chris Goward is an author, speaker, conversion optimization leader, and the founder and CEO of WiderFunnel.
When companies like Google, Electronic Arts, eBay, Magento, DMV.org, and BuildDirect.com want great marketing optimization results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brains behind the LIFT™ and Kaizen™ methods, conversion optimization strategies that consistently lift results for leading companies. He wrote the book You Should Test That! (Wiley Sybex), which redefines conversion optimization and shows how to create dramatic business improvements.
Corey Koberg is a certified trainer in Google Analytics and AdWords and is the cofounder of Cardinal Path.
Corey is also a consultant and speaker in the field of search engine and online marketing; and a regular instructor on web analytics, pay-per-click management, and Internet marketing. The co-founder of Cardinal Path, Corey holds a degree in electrical and computer engineering from the University of Illinois. He has been involved in Internet-related engineering and consulting since the mid-1990s, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey now helps companies find and employ a scientific, results-oriented, professional approach to web analytics and search marketing. He also co-authored the book Display Advertising: An Hour a Day. You can find Corey on Twitter @koberg.
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