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Become a Social Media Marketer

Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.
Learn the foundational skills of social media marketing.
Utilize social tools for business and government.
Discover how to advertise on social platforms and measure effectiveness.
Try for free

Part of your Lynda.com membership.

15 Hours of expert-created video tutorials
Practice to reinforce what you learned
Certify your achievement
Advance your career
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You'll learn social media marketing skills with these experts