Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.
Learn the foundational skills of social media marketing.
Utilize social tools for business and government.
Discover how to advertise on social platforms and measure effectiveness.
Social Media Marketing Foundations with Brian Honigman
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
52m 28s • COURSE
Social Media Marketing: Managing Online Communities with Megan Adams
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
51m 44s • COURSE
Social Media Marketing for Small Business with Martin Waxman
Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.
59m 22s • COURSE
Social Media Marketing with Facebook and Twitter with Megan Adams
Learn how to use social media to promote your business. Create Facebook and Twitter profiles that engage customers and build great buzz for your brand.
1h 16m • COURSE
Marketing on Twitter with Megan Adams
Learn how to use Twitter to market your business, products, and services.
1h 45m • COURSE
Marketing on Snapchat with Martin Waxman
See how to use Snapchat for your business. Learn how to work with free and sponsored Lenses, craft a Snapchat Story that appeals to your customers, create a Geofilter, and more.
44m • COURSE
Marketing on Facebook with Megan Adams
Learn how to use Facebook for marketing your business. This course covers page setup, creating Facebook posts, using basic and advanced features, and more.
2h 35m • COURSE
Advertising on Facebook with Megan Adams
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
1h 37m • COURSE
Advertising on Instagram with Anson Alexander
Join marketing expert Anson Alexander as he covers the basics of creating, running, measuring, and tracking ads on Instagram.
1h 3m • COURSE
Advertising on YouTube with Anson Alexander
Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.
1h 9m • COURSE
Social Media Marketing: ROI with Carlos Gil
Proving social media return on investment (ROI) can be tough. Learn how to use measurements to demonstrate exactly how social media creates value for your business.
47m 41s • COURSE
You'll learn social media marketing skills with these experts
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy based in Philadelphia.
Honigman Media works with established brands and growing start-ups to help them better tell their story and focus their marketing on the right goals and priorities. Through speaking, teaching, corporate training and workshops, coaching, strategy development, and content creation, Brian customizes his expertise in content marketing and social media to best meet the needs and expectations of his clients.
Brian has worked with The Weather Company, UNICEF, Thomson Reuters, NATO, Adknowledge, Amerisleep, SumAll, People magazine, the American Advertising Federation, Entertainment Weekly, Samsung, Sprout Social, Internet Week, Percolate, Wix, Quaero, Gypsy Warrior, and others.
Previously Brian was the digital marketing director at Marc Ecko Enterprises. He oversaw the global social media and SEO strategy for the company's fashion brands and led a team of marketers and copywriters. Prior to Ecko, Brian was the social media manager at LunaMetrics, a digital agency in Pittsburgh, and a writing contractor at Branding Brand, a mobile commerce agency.
Brian is a frequent contributing writer to the Wall Street Journal, Next Web, Forbes, and Entrepreneur. His writing on marketing has been shared over 200,000+ across social media. He is also an adjunct professor in the marketing department at the New York University School of Professional Studies, and a frequent guest lecturer at the School of Visual Arts, Fashion Institute of Technology, Pratt Institute, and other schools.
Brian's been named a "seasoned digital marketing expert" in Forbes and an "SEO expert to follow on Twitter" by Search Engine Watch. Brian has appeared as a recognized source on marketing in the New York Times, Forbes, Adweek, Business Insider, Social Media Examiner, Inc, the Huffington Post.
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.
Martin Waxman, MCM, APR, is a digital communications strategist. He has 25+ years of PR experience.
Martin is president of a consultancy, Martin Waxman Communications, and has founded three PR agencies throughout his career. He also conducts social media training and AI research and is a LinkedIn Learning author, host of the Inside PR podcast, and past-chair of PRSA Counselors Academy.
Martin teaches social media and digital strategy at McMaster University, the Schulich School of Business, and Seneca College. He developed a certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches there. You can connect with Martin on Twitter, @martinwaxman; on Instagram, @martinwaxman; or on
Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.
As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.
Carlos Gil is the CEO and founder of Gil Media Co., a full-service marketing agency.
Carlos aims to help businesses make better marketing decisions by harnessing the power of social media. At the Los Angeles-based Gil Media Co., he works with various Fortune 500 clients to help them embrace disruption to succeed in their digital transformation. Before creating his agency, Carlos held various digital marketing roles at renowned companies. This included serving as the head of global social media at BMC Software, a senior social marketing manager for LinkedIn, a social media manager for Winn-Dixie, and the head of digital marketing for Save-A-Lot Food Stores. Carlos is also the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.