Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.
Learn the foundational skills of social media marketing.
Utilize social tools for business and government.
Discover how to advertise on social platforms and measure effectiveness.
Social Media Marketing Foundations with Brian Honigman
Discover how to leverage social media in your overall marketing strategy. Learn best practices for leading social media campaigns that help you successfully connect with consumers.
1h 56m • COURSE
Social Media Marketing: Managing Online Communities with Megan Adams
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
51m 44s • COURSE
Social Media Marketing for Small Business with Martin Waxman
Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.
59m 22s • COURSE
Social Media Marketing with Facebook and Twitter with Megan Adams
Learn how to use social media to promote your business. Create Facebook and Twitter profiles that engage customers and build great buzz for your brand.
1h 16m • COURSE
Marketing on Twitter with Megan Adams
Learn how to use Twitter to market your business, products, and services.
2h 12m • COURSE
Marketing on Snapchat with Martin Waxman
Discover how to use Snapchat for your business. Learn how to work with free and sponsored Lenses, craft a Snapchat Story that appeals to your customers, create a Geofilter, and more.
44m • COURSE
Marketing on Facebook with Megan Adams
Learn how to use Facebook for marketing your business. This course covers page setup, creating Facebook posts, using basic and advanced features, and more.
2h 53m • COURSE
Advertising on Facebook with Megan Adams
Amplify your social media marketing campaigns with Facebook advertising. Learn how to budget, create, place, and manage Facebook ads.
1h 45m • COURSE
Advertising on Instagram with Anson Alexander
Learn how to use Instagram for advertising. See how to create ads, upload and format your ad content, and run ads. Find out how to use Facebook Ads Manager.
57m 47s • COURSE
Advertising on YouTube with Anson Alexander
Learn how to use YouTube for advertising. See how to upload videos, create campaigns, set a budget, target specific audiences based on analytics, and more.
1h 17m • COURSE
Social Media Marketing: ROI with Luan Wise
Proving social media return on investment (ROI) can be tough. Learn how to use measurements to demonstrate exactly how social media creates value for your business.
33m 26s • COURSE
You'll learn social media marketing skills with these experts
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy based in Philadelphia.
Honigman Media works with established brands and growing start-ups to help them better tell their story and focus their marketing on the right goals and priorities. Through speaking, teaching, corporate training and workshops, coaching, strategy development, and content creation, Brian customizes his expertise in content marketing and social media to best meet the needs and expectations of his clients.
Brian has worked with The Weather Company, UNICEF, Thomson Reuters, NATO, Adknowledge, Amerisleep, SumAll, People magazine, the American Advertising Federation, Entertainment Weekly, Samsung, Sprout Social, Internet Week, Percolate, Wix, Quaero, Gypsy Warrior, and others.
Previously Brian was the digital marketing director at Marc Ecko Enterprises. He oversaw the global social media and SEO strategy for the company's fashion brands and led a team of marketers and copywriters. Prior to Ecko, Brian was the social media manager at LunaMetrics, a digital agency in Pittsburgh, and a writing contractor at Branding Brand, a mobile commerce agency.
Brian is a frequent contributing writer to the Wall Street Journal, Next Web, Forbes, and Entrepreneur. His writing on marketing has been shared over 200,000+ across social media. He is also an adjunct professor in the marketing department at the New York University School of Professional Studies, and a frequent guest lecturer at the School of Visual Arts, Fashion Institute of Technology, Pratt Institute, and other schools.
Brian's been named a "seasoned digital marketing expert" in Forbes and an "SEO expert to follow on Twitter" by Search Engine Watch. Brian has appeared as a recognized source on marketing in the New York Times, Forbes, Adweek, Business Insider, Social Media Examiner, Inc, the Huffington Post.
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.
Martin Waxman is a communications strategist who leads digital strategy and social media training.
He's the co-founder of three PR agencies and the president of a consultancy, Martin Waxman Communications, and has worked in the PR industry for 25+ years.
He's also a LinkedIn Learning author, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.
Martin developed the Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches several courses there. He's a social media and PR professor at Seneca College and regularly speaks at conferences across North America.
Martin has published two books of fiction and an ebook on multimedia storytelling.
Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.
As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.
Luan Wise has 15 years of B2B marketing experience across agency, client-side, and consultancy roles.
Luan Wise has cultivated a diverse skill set. She is well versed in both traditional marketing—trade shows, events, direct mail, and other print media—as well as digital marketing. Luan helps her clients make their marketing activity more effective, ensuring that their key messages hit the right people at the right time.
Luan has worked across a variety of sectors, including office supplies, postal services, telecommunications, recruitment, facilities management, and higher education. She has worked for household names such as Royal Mail, Hilton Hotels & Resorts, and the University of Cambridge, as well as the kinds of companies that are big in their field but unknown to the wider world. Luan is also the author of Relax! It's Only Social Media: A no-nonsense guide to social networking for you and your business.