Social media has become a critical part of how most successful organizations engage with potential customers. As a result, social media advertising specialists have become an extremely vital part of a marketing department. Get the skills you need to become a specialist in this exciting field.
Discover important concepts in modern online marketing.
Identify the most appropriate platform for your strategy.
Social Media Marketing Foundations with Brian Honigman
Discover how to leverage social media in your overall marketing strategy. Learn best practices for leading social media campaigns that help you successfully connect with consumers.
1h 56m • COURSE
SEO Foundations (2014) with David Booth
Master the foundational concepts of search engine optimization. Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.
Branding Foundations with Drew Boyd
Get a framework for branding, and learn how to develop and launch a brand and measure its success.
1h 26m • COURSE
Advertising on Facebook with Megan Adams
Amplify your social media marketing campaigns with Facebook advertising. Learn how to budget, create, place, and manage Facebook ads.
1h 45m • COURSE
Advertising on Twitter with Megan Adams
Learn how to advertise on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.
1h 49m • COURSE
Advertising on Instagram with Anson Alexander
Learn how to use Instagram for advertising. See how to create ads, upload and format your ad content, and run ads. Find out how to use Facebook Ads Manager.
57m 47s • COURSE
Advertising on Pinterest with Anson Alexander
Harness the power of the promoted pin. Start advertising on Pinterest to increase brand recognition, site visits, and conversions.
43m 2s • COURSE
Advertising on YouTube with Anson Alexander
Learn how to use YouTube for advertising. See how to upload videos, create campaigns, set a budget, target specific audiences based on analytics, and more.
1h 17m • COURSE
Marketing on Snapchat with Martin Waxman
Discover how to use Snapchat for your business. Learn how to work with free and sponsored Lenses, craft a Snapchat Story that appeals to your customers, create a Geofilter, and more.
44m • COURSE
Ideation for Marketers with Brad Batesole
Learn how to generate fresh and compelling marketing ideas. Discover more than a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
49m 3s • COURSE
Advanced Branding with Brad Batesole
Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
1h 10m • COURSE
Marketing Foundations: Integrated Marketing Strategies with Mark Burgess
Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.
2h 5m • COURSE
You'll learn social media marketing skills with these experts
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy based in Philadelphia.
Honigman Media works with established brands and growing start-ups to help them better tell their story and focus their marketing on the right goals and priorities. Through speaking, teaching, corporate training and workshops, coaching, strategy development, and content creation, Brian customizes his expertise in content marketing and social media to best meet the needs and expectations of his clients.
Brian has worked with The Weather Company, UNICEF, Thomson Reuters, NATO, Adknowledge, Amerisleep, SumAll, People magazine, the American Advertising Federation, Entertainment Weekly, Samsung, Sprout Social, Internet Week, Percolate, Wix, Quaero, Gypsy Warrior, and others.
Previously Brian was the digital marketing director at Marc Ecko Enterprises. He oversaw the global social media and SEO strategy for the company's fashion brands and led a team of marketers and copywriters. Prior to Ecko, Brian was the social media manager at LunaMetrics, a digital agency in Pittsburgh, and a writing contractor at Branding Brand, a mobile commerce agency.
Brian is a frequent contributing writer to the Wall Street Journal, Next Web, Forbes, and Entrepreneur. His writing on marketing has been shared over 200,000+ across social media. He is also an adjunct professor in the marketing department at the New York University School of Professional Studies, and a frequent guest lecturer at the School of Visual Arts, Fashion Institute of Technology, Pratt Institute, and other schools.
Brian's been named a "seasoned digital marketing expert" in Forbes and an "SEO expert to follow on Twitter" by Search Engine Watch. Brian has appeared as a recognized source on marketing in the New York Times, Forbes, Adweek, Business Insider, Social Media Examiner, Inc, the Huffington Post.
David Booth is a Google Analytics and AdWords Certified Trainer. His firm consults on web analytics and marketing.
David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams.He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner.David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Drew Boyd is a global leader in creativity and innovation.
Drew is the coauthor of Inside the Box. He also serves as the executive director of the Master of Science in Marketing program and associate professor of marketing and innovation at the University of Cincinnati.
Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance.
In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing and innovation experience. Drew's earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, the Wharton School of the University of Pennsylvania, the University of Michigan, the University of Chicago, the Kellogg School of Management at Northwestern University, and Duke University.
Drew graduated from the United States Air Force Academy in 1976 with a bachelors of science in management science and operations research. He earned an MBA from the University of Chicago.
He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.
Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.
As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.
Martin Waxman is a communications strategist who leads digital strategy and social media training.
He's the co-founder of three PR agencies and the president of a consultancy, Martin Waxman Communications, and has worked in the PR industry for 25+ years.
He's also a LinkedIn Learning author, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.
Martin developed the Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches several courses there. He's a social media and PR professor at Seneca College and regularly speaks at conferences across North America.
Martin has published two books of fiction and an ebook on multimedia storytelling.
Brad Batesole is an entrepreneur, startup advisor, and marketing expert. He develops training for LinkedIn.
Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.
Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.
Mark Burgess is a best-selling author, TEDx speaker, and marketing expert.
Mark is the president of Blue Focus Marketing, a leading customer experience consultancy, delivering content marketing and integrated marketing solutions to customer-centric organizations. In an era of marketing transformation, brands must be focused on the strategic integration of all marketing communication touchpoints. His framework for solving the IMC challenges brands face today is called brand choreography.
Mark is the coauthor of the best-selling book The Social Employee: How Great Companies Make Social Media Work, and an experienced digital marketer, content marketing strategist, speaker, and educator. He delivered a TEDx talk: "The Rise of the Social Employee," and published an influential article in Rutgers Business Review on "Shaping the Future: The New Social Ecosystem."
Mark's career spans marketing, professional services consulting, and education, including senior marketing roles at PwC, McCann, and AT&T. He has been listed on Forbes Must-Follow Marketing Minds and is a Top 50 Content Marketing influencer. In addition, Mark is an expert trainer for the American Marketing Association (AMA)—delivering content marketing and integrated marketing workshops—as well as an adjunct marketing professor teaching MBA courses at Rutgers Business School Executive Education. He is also a contributor to Wharton's Advertising 2020 project, and has won two EFFIEs for marketing excellence. Follow him on Twitter @mnburgess, @SocialEmployee, and @BlueFocus.