hero image for Learning Path: Become a Public Relations Specialist

Become a Public Relations Specialist

Public relations (PR) specialists are the connection between organizations, news media, and the public. They play a critical role in helping shape public perception, and communicating a company’s brand. Learn the essential skills you need to become an effective public relations specialist.
Learn foundational public relations skills.
Understand the role marketing plays in PR.
Master the art of storytelling.
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Part of your Lynda.com membership.

12 Hours of expert-created video tutorials
Practice to reinforce what you learned
Certify your achievement
Advance your career
1
course illustration for Public Relations Foundations (2014)

Public Relations Foundations (2014) with Deirdre Breakenridge

2h 10m • COURSE
2
course illustration for Public Relations Foundations: Media Training

Public Relations Foundations: Media Training with Deirdre Breakenridge

1h 25m • COURSE
3
course illustration for Marketing Communications

Marketing Communications with Deirdre Breakenridge

1h 40m • COURSE
4
course illustration for Crisis Communication

Crisis Communication with Laura Bergells

1h 2m • COURSE
5
course illustration for Writing a Press Release

Writing a Press Release with Andrea Holland

41m 3s • COURSE
6
course illustration for Learn Social Media Monitoring

Learn Social Media Monitoring with Martin Waxman

34m 47s • COURSE
7
course illustration for Branding Foundations

Branding Foundations with Drew Boyd

1h 26m • COURSE
8
course illustration for Advanced Branding

Advanced Branding with Brad Batesole

1h 10m • COURSE
9
course illustration for Repairing Your Reputation

Repairing Your Reputation with Lida Citroën

30m 26s • COURSE
10
course illustration for Shane Snow on Storytelling

Shane Snow on Storytelling with Shane Snow

1h 13m • COURSE

You'll learn public relations skills with these experts

Try for free

Part of your Lynda.com membership.