No matter how innovative a company's product is, marketers are a must to get the product in front of the right potential customers. Establish the knowledge you need to become a marketing specialist, and get ready to enter an exciting and fast-paced world with a solid knowledge of best practices and strategies.
Discover the most important marketing concepts.
Explore your company's unique position.
Analyze potential customers and plan to effectively get your message in front of them.
Explore a roadmap for how to develop, implement, and measure a successful marketing plan.
2h 8m • COURSE
Branding Foundations with Drew Boyd
Get a framework for branding, and learn how to develop and launch a brand and measure its success.
1h 26m • COURSE
Marketing Foundations: Competitive Market Analysis with Deirdre Breakenridge
Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.
1h 1m • COURSE
Advanced Branding with Brad Batesole
Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
1h 10m • COURSE
Marketing Foundations: Value Proposition Development with Chris Goward
Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.
36m 22s • COURSE
Marketing Foundations: Understanding Consumer Behavior with Drew Boyd
Learn how consumer behaviors—such as motivation, appetite for risk, personality, attitude, and perception—as well as feedback from friends and family impact buying decisions.
48m 5s • COURSE
Marketing Foundations: Customer Decision Journey with Dina Shapiro
Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.
50m 50s • COURSE
Marketing Foundations: The Marketing Funnel with Brad Batesole
Learn how the marketing funnel works. Discover how to use the funnel to understand the customer's journey on the path to purchase, and create more effective marketing campaigns.
1h 19m • COURSE
Ideation for Marketers with Brad Batesole
Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
49m 3s • COURSE
Marketing Foundations: Integrated Marketing Strategies with Mark Burgess
Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.
2h 5m • COURSE
Project Management Simplified with Chris Croft
Management consultant Chris Croft reveals 12 project-management techniques that any manager can use to save time and drive greater value from projects across the organization.
1h 19m • COURSE
Learning to Write Marketing Copy with Ian Lurie
Learn how to craft compelling marketing copy to engage with your customers.
1h 51m • COURSE
Growth Hacking Foundations with Brad Batesole
Grow your business with growth hacking. Learn growth hacking techniques to generate new ideas and accelerate sales and customer acquisition.
1h 36m • COURSE
Writing a Marketing Plan (2015) with Drew Boyd
Learn how to write and present a great marketing plan.
36m 30s • COURSE
You'll learn marketing skills with these experts
Drew Boyd is a global leader in creativity and innovation.
Drew is the coauthor of Inside the Box. He also serves as the executive director of the Master of Science in Marketing program and associate professor of marketing and innovation at the University of Cincinnati.
Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance.
In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing and innovation experience. Drew's earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, the Wharton School of the University of Pennsylvania, the University of Michigan, the University of Chicago, the Kellogg School of Management at Northwestern University, and Duke University.
Drew graduated from the United States Air Force Academy in 1976 with a bachelors of science in management science and operations research. He earned an MBA from the University of Chicago.
He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.
Deirdre K. Breakenridge is chief executive officer at Pure Performance Communications.
A veteran in PR and marketing, Breakenridge has counseled senior-level executives at organizations including the Academy of Nutrition and Dietetics, Blue Star Veterans Network, JVC, Marketwired, the Public Relations Society of America (PRSA), and Sysomos.
Breakenridge is the author of five Financial Times books. Her most recent book, Social Media and Public Relations: Eight New Practices for the PR Professional, was published in May 2012 and available in print and all digital formats. Her other books include Putting the Public Back in Public Relations, PR 2.0: New Media, New Tools, New Audiences, The New PR Toolkit, and Cyberbranding: Brand Building in the Digital Economy.
Breakenridge is an adjunct professor at New York University (NYU) and an online instructor for the UMass at Amherst journalism department, and she speaks nationally and internationally on the topics of PR, marketing, and social media communications.
Breakenridge is a member of PRSA, and has served on the board of the New Jersey Advertising Club. She also serves on the board of the Social Network Association, and is working with the founders on the #50Shows Empowering Women movement, giving women a voice and a platform through media. TopRank Online Marketing named Breakenridge among the twenty-five women that rock social media, and Traackr recognized Breakenridge among the top engagers in 2014.
Breakenridge blogs about the changing media landscape and collaborative technology at PR Expanded, and is the cofounder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators, and PR pros.
Brad Batesole is an internationally recognized marketing thought leader.
Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.
Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
Chris Goward is an author, speaker, conversion optimization leader, and the founder and CEO of WiderFunnel.
When companies like Google, Electronic Arts, eBay, Magento, DMV.org, and BuildDirect.com want great marketing optimization results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brains behind the LIFT™ and Kaizen™ methods, conversion optimization strategies that consistently lift results for leading companies. He wrote the book You Should Test That! (Wiley Sybex), which redefines conversion optimization and shows how to create dramatic business improvements.
Dina Shapiro was a brand strategist and marketing exec before founding her own firm, Yorkville Consulting.
Dina is the CEO of Yorkville Consulting which provides best-in-class marketing training to help clients grow brands, build high-performing marketing teams, and engage employees. Her consultancy firm is a WBENC-certified woman-owned company.
Prior to becoming a consultant, Dina was a brand strategist and integrated marketing executive at Fortune 125 companies and top global agencies. She has led the development of multiple award-winning, integrated campaigns for iconic, global brands.
She has an M.B.A. from Boston University and a B.A. in Economics from George Washington University.
Dina always looks at a business and brand with curiosity and fresh perspective, to bring clients out of their everyday and open them up to new and relevant insights and connections. To learn more how she may help you, visit www.YorkvilleConsulting.com.
Mark Burgess is a best-selling author, TEDx speaker, and marketing expert.
Mark is the president of Blue Focus Marketing, a leading customer experience consultancy, delivering content marketing and integrated marketing solutions to customer-centric organizations. In an era of marketing transformation, brands must be focused on the strategic integration of all marketing communication touchpoints. His framework for solving the IMC challenges brands face today is called brand choreography.
Mark is the coauthor of the best-selling book The Social Employee: How Great Companies Make Social Media Work, and an experienced digital marketer, content marketing strategist, speaker, and educator. He delivered a TEDx talk: "The Rise of the Social Employee," and published an influential article in Rutgers Business Review on "Shaping the Future: The New Social Ecosystem."
Mark's career spans marketing, professional services consulting, and education, including senior marketing roles at PwC, McCann, and AT&T. He has been listed on Forbes Must-Follow Marketing Minds and is a Top 50 Content Marketing influencer. In addition, Mark is an expert trainer for the American Marketing Association (AMA)—delivering content marketing and integrated marketing workshops—as well as an adjunct marketing professor teaching MBA courses at Rutgers Business School Executive Education. He is also a contributor to Wharton's Advertising 2020 project, and has won two EFFIEs for marketing excellence. Follow him on Twitter @mnburgess, @SocialEmployee, and @BlueFocus.
Lecturer turned thought leader Chris Croft has trained 80,000+ people in project management and leadership.
Chris has also provided instruction on time management and negotiation, and has trained six million people on Lynda.com and LinkedIn Learning. He comes from an operations background, having earned an engineering degree from Cambridge, qualified as a chartered engineer, and worked as a senior manager in manufacturing for 10 years. He earned an MBA and worked as a university lecturer at Bournemouth University Business School for four years before starting his own training company in 1992. Since then, he has been in constant demand as a speaker, and his free email tips are sent to over 20,000 people.
His website, www.chriscroft.co.uk, offers a free email tip of the month, a wide-ranging and unusual blog, and free instant guides. Chris has also created numerous free iPhone and Android apps, notably his Jobs To Do app and his Daily Happiness Tips app.
Ian Lurie is founder and CEO of Portent, a digital marketing agency he started in 1995.Portent practices search, social media, content, and analytics for clients like Les Schwab Tire Centers, Princess Lodges, Adidas, and TUMI.Ian trains and leads the Portent team, and contributes to an industry that's his passion. He's spoken around the world at venues including MozCon, Learn Inbound, Resonate, and the Seattle Interactive Conference.Ian's random educational background includes a degree in history from UCSD, a JD from UCLA School of Law, and a meandering career path that includes marketing copywriting, technical writing, roof consulting, bike messenger-ing, and office temp worker.You can read some of his recent work at https://www.portent.com/blog/internet-marketing/the_internet_marketing_list_59.htm and https://www.portent.com/blog/copywriting/great-product-descriptions.htm.