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Become a Marketing Specialist

No matter how innovative a company's product is, marketers are a must to get the product in front of the right potential customers. Establish the knowledge you need to become a marketing specialist, and get ready to enter an exciting and fast-paced world with a solid knowledge of best practices and strategies.
Discover the most important marketing concepts.
Explore your company's unique position.
Analyze potential customers and plan to effectively get your message in front of them.
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Part of your Lynda.com membership.

18 Hours of expert-created video tutorials
Practice to reinforce what you learned
Certify your achievement
Advance your career
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course illustration for Marketing Foundations
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course illustration for Branding Foundations
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course illustration for Marketing Foundations: Competitive Market Analysis
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course illustration for Advanced Branding
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course illustration for Marketing Foundations: Value Proposition Development
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course illustration for Marketing Foundations: Understanding Consumer Behavior
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course illustration for Marketing Foundations: Customer Decision Journey
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course illustration for Marketing Foundations: The Marketing Funnel
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course illustration for Ideation for Marketers
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course illustration for Marketing Foundations: Integrated Marketing Strategies
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course illustration for Project Management Simplified
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course illustration for Learning to Write Marketing Copy
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course illustration for Growth Hacking Foundations
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course illustration for Writing a Marketing Plan

You'll learn marketing skills with these experts