Being a marketing manager means doing two jobs at once: ensuring the success of your team while creating the marketing strategy for your organization. Master these skills and ensure that you are prepared to lead your marketing team to success.
Learn how to successfully manage a team of marketers.
Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.
48m 12s • COURSE
Marketing Communications with Deirdre Breakenridge
Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
1h 40m • COURSE
Building Creative Organizations with Nancy Napier
Learn six creative disciplines that are common to high-performing organizations.
41m 13s • COURSE
Ideation for Marketers with Brad Batesole
Learn how to generate fresh and compelling marketing ideas. Discover more than a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
49m 3s • COURSE
Brand and Marketing Integration with Dina Shapiro
Learn how to leverage the four types of brand and marketing integration—vertical, horizontal, external, and internal—to successfully reach all of your stakeholders.
1h 4m • COURSE
Writing a Marketing Plan with Drew Boyd
Learn how to write and present a great marketing plan.
36m 30s • COURSE
Managing for Results with Todd Dewett
Discover how to manage your team to optimize execution and performance.
1h 21m • COURSE
Marketing Foundations: Growth Hacking with Brad Batesole
Learn how to quickly expand your customer base using low-cost and innovative growth-hacking marketing techniques.
1h 38m • COURSE
Managing Team Creativity with Drew Boyd
Discover nine simple tips to boost your creativity and think about problems in new ways.
19m 46s • COURSE
Designing Growth Strategies with Anil Gupta
Businesses must grow to survive and thrive. Learn how to identify and capitalize on growth opportunities in your industry.
1h 21m • COURSE
Building Your Marketing Technology Stack with David Booth
Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.
2h 19m • COURSE
Setting Business Unit Goals with Mike Figliuolo
Learn how to set business goals for teams and individual employees, and link goals to strategy, financial results, and incentives.
48m 35s • COURSE
You'll learn marketing management skills with these experts
Drew Boyd is a global leader in creativity and innovation.
Drew is the coauthor of Inside the Box. He also serves as the executive director of the Master of Science in Marketing program and associate professor of marketing and innovation at the University of Cincinnati.
Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance.
In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing and innovation experience. Drew's earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, the Wharton School of the University of Pennsylvania, the University of Michigan, the University of Chicago, the Kellogg School of Management at Northwestern University, and Duke University.
Drew graduated from the United States Air Force Academy in 1976 with a bachelors of science in management science and operations research. He earned an MBA from the University of Chicago.
He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.
Deirdre K. Breakenridge is chief executive officer at Pure Performance Communications.
A veteran in PR and marketing, Breakenridge has counseled senior-level executives at organizations including the Academy of Nutrition and Dietetics, Blue Star Veterans Network, JVC, Marketwired, the Public Relations Society of America (PRSA), and Sysomos.
Breakenridge is the author of five Financial Times books. Her most recent book, Social Media and Public Relations: Eight New Practices for the PR Professional, was published in May 2012 and available in print and all digital formats. Her other books include Putting the Public Back in Public Relations, PR 2.0: New Media, New Tools, New Audiences, The New PR Toolkit, and Cyberbranding: Brand Building in the Digital Economy.
Breakenridge is an adjunct professor at New York University (NYU) and an online instructor for the UMass at Amherst journalism department, and she speaks nationally and internationally on the topics of PR, marketing, and social media communications.
Breakenridge is a member of PRSA, and has served on the board of the New Jersey Advertising Club. She also serves on the board of the Social Network Association, and is working with the founders on the #50Shows Empowering Women movement, giving women a voice and a platform through media. TopRank Online Marketing named Breakenridge among the twenty-five women that rock social media, and Traackr recognized Breakenridge among the top engagers in 2014.
Breakenridge blogs about the changing media landscape and collaborative technology at PR Expanded, and is the cofounder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators, and PR pros.
Nancy K. Napier, PhD, is the executive director of the Centre for Creativity and Innovation at Boise State.
She managed Boise State's nine year involvement in an $8.5 million capacity building project at the National Economics University in Hanoi, Vietnam, funded by the Swedish International Cooperation Development Agency and USAID. Her most recent books are Insight: Wise Beyond Your Field: How Creative Leaders Out Innovate to Out Perform; Encouraging Aha! Moments for Organizational Success and The Creative Discipline: Mastering the Art and Science of Innovation. Her articles appear in such journals as Creativity and Innovation Management, International Journal of Cross-Cultural Management, Journal of Management Inquiry, Human Resource Management Journal, Journal of Management Studies, and Journal of International Business Studies. For six years, she was also co-creator and host of Idaho Business Matters, a weekday radio program on NPR News 91. She is now a regular guest on KTVB Channel 7's It's Your Business, a contributor to Business Insider for The Idaho Statesman, and a guest blogger for Psychology Today. Most recently, she became a contributor to Forbes Vietnam.
Brad Batesole is an entrepreneur, startup advisor, and marketing expert. He develops training for LinkedIn.
Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.
Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.
Dina Shapiro was a brand strategist and marketing executive before founding her own firm, Yorkville Consulting.
Dina Shapiro is the founder and CEO of Yorkville Consulting, which provides best-in-class marketing training to help clients grow brands, build high-performing marketing teams, and engage employees. Her consultancy is a WBENC-certified woman-owned company.
Prior to becoming a consultant, Dina was a brand strategist and integrated marketing executive at Fortune 125 companies and top global agencies. She has led the development of multiple award-winning, integrated campaigns for iconic, global brands.
She has an M.B.A. from Boston University and a B.A. in Economics from George Washington University.
Dina always looks at a business and brand with curiosity and fresh perspective, to bring clients out of their everyday and open them up to new and relevant insights and connections. To learn more how she may help you, visit www.YorkvilleConsulting.com.
Dr. Todd Dewett is a leading speaker, writer, and coach in the leadership and life skills space.
Dr. Dewett is one of the world's most powerful voices in the leadership and life skills space. As a professional speaker, he inspires. As a writer, he educates. As a coach, he transforms. After beginning his career with Andersen Consulting and Ernst & Young, Todd served for ten years as a decorated professor of management, until speaking and writing became full-time pursuits. He is a TEDx speaker, Inc. magazine top 100 leadership speaker, and two-time #1 most viewed author at Lynda.com. His latest book is Show Your Ink: Stories about Leadership and Life. His unique take on leadership has resulted in quotes in the New York Times, BusinessWeek, Forbes, TIME, and hundreds of other outlets. Visit his home online at www.drdewett.com.
Dr. Anil K. Gupta is one of the world's leading experts on strategy, globalization, and entrepreneurship.
Anil is ranked by Thinkers50 as one of the world's "most influential living management thinkers" and has been named by The Economist as one of the world's "superstars" in a cover story on innovation in emerging economies. He is also a member of the World Economic Forum's Expert Network.
In 2017, Anil received the International Management (IM) Division Outstanding Educator Award from the Academy of Management. He is also one of only three professors, out of over 25,000 worldwide, to have been elected as a lifetime fellow of the three most prestigious academic bodies in his field: Academy of Management, Strategic Management Society, and the Academy of International Business.
Anil is the coauthor of several books including The Quest for Global Dominance, Getting China and India Right, and The Silk Road Rediscovered. Anil has served as a columnist for Bloomberg Businessweek, and as a contributing editor for Chief Executive. He is a regular contributor to HBR.org. His opinion pieces have also been published in the Wall Street Journal, Financial Times, Daily Telegraph, China Daily, The Economic Times, and other outlets.
Anil is a regular participant at the World Economic Forum (WEF) summits, including the annual meeting in Davos and the regional meetings in China, India, and the Middle East. He is a member of the WEF Stewardship Board for the System Initiative on the Future of Consumption. He has also served on the boards of several NYSE- and NASDAQ-listed companies in the United States.
Anil serves regularly as a keynote speaker at major conferences and corporate forums in the United States, Europe, Asia, Latin America, and Africa, including the World Economic Forum, The Economist conferences, the Businessweek CEO Forum, Chief Executive CEO2CEO Summits, and the Yale CEO Summit. He has also served as a consultant, keynote speaker, and/or executive education faculty with some of the largest corporations in the world, including GE, IBM, HSBC, Deutsche Bank, HP, SAP, and Microsoft.
Anil also serves as chief advisor to the China India Institute, a Washington DC-based research and consulting organization. He has earlier served as a chaired professor at INSEAD and a visiting professor at Stanford University and Dartmouth College. He received a doctorate from the Harvard Business School, an MBA from the Indian Institute of Management at Ahmedabad, and a BTech from the Indian Institute of Technology at Kanpur.
David Booth is a consultant, instructor, and one of the founding partners of Cardinal Path.
A Google Analytics and AdWords Certified Trainer, David’s firm consults on web analytics and marketing. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner. David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Mike Figliuolo is founder and managing director of thoughtLEADERS, LLC, a professional services training firm.
He is a nationally recognized speaker and blogger on the topics of leadership, communications, decision-making, problem solving, and other critical business skills. An honor graduate from West Point, Mike served in the US Army as a combat arms officer. Before founding his own company, he was an assistant professor at Duke University, a consultant at McKinsey & Company, and an executive at Capital One and Scotts Miracle-Gro. He is the author of One Piece of Paper: The Simple Approach to Powerful, Personal Leadership (www.onepieceofpaper.com), Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results (www.leadinsidethebox.com), and The Elegant Pitch: Create a Compelling Recommendation, Build Broad Support, and Get it Approved (www.elegantpitch.com). Mike's blog and the programs he teaches can be found at www.thoughtleadersllc.com.