Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
Explore marketing channels like social media and email.
Practice with hands-on training in Google Analytics and Ads.
Learn today's online marketing techniques and find out how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
4h 43m • COURSE
Google Analytics Essential Training with Corey Koberg
Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
2h 36m • COURSE
SEO Foundations with David Booth
Master the foundational concepts of search engine optimization (SEO). Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.
3h 36m • COURSE
Google Ads (AdWords) Essential Training with Brad Batesole
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
3h 6m • COURSE
Content Marketing Foundations with Brian Honigman
Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
53m 18s • COURSE
Social Media Marketing Foundations with Brian Honigman
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
52m 28s • COURSE
Marketing on Facebook with Megan Adams
Learn how to use Facebook for marketing your business. This course covers page setup, creating Facebook posts, using basic and advanced features, and more.
2h 35m • COURSE
Marketing on Instagram with Anson Alexander
Learn how to market your product or service on Instagram. Explore features and strategies that can help you boost your sales and online presence using the popular social platform.
1h 42m • COURSE
Social Media Marketing: ROI with Carlos Gil
Proving social media return on investment (ROI) can be tough. Learn how to use measurements to demonstrate exactly how social media creates value for your business.
47m 41s • COURSE
Social Media Marketing: Strategy and Optimization with Martin Waxman
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
54m 57s • COURSE
Email and Newsletter Marketing Foundations with Megan Adams
Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
43m 36s • COURSE
Introduction to Graphic Design with Tony Harmer
Learn the concepts and software skills that you need to become a graphic designer. Learn about image editing, logo design, and layout in Photoshop, Illustrator, and InDesign.
4h 12m • COURSE
You'll learn digital marketing skills with these experts.
Brad Batesole is an internationally recognized marketing thought leader.
Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.
Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
Corey Koberg is a certified trainer in Google Analytics and AdWords and is the cofounder of Cardinal Path.
Corey is also a consultant and speaker in the field of search engine and online marketing; and a regular instructor on web analytics, pay-per-click management, and internet marketing. The co-founder of Cardinal Path, Corey holds a degree in electrical and computer engineering from the University of Illinois. He has been involved in Internet-related engineering and consulting since the mid-1990s, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey now helps companies find and employ a scientific, results-oriented, professional approach to web analytics and search marketing. He also co-authored the book Display Advertising: An Hour a Day. You can find Corey on Twitter @koberg.
David Booth is a consultant, instructor, and one of the founding partners of Cardinal Path.
A Google Analytics and AdWords Certified Trainer, David's firm consults on web analytics and marketing. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner. David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Marketing consultant Brian Honigman helps NGOs, media brands, and tech companies succeed with marketing.
Brian is an adjunct professor at the New York University School of Professional Studies and a contributor to the Wall Street Journal, Forbes, and the Next Web.
Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, People magazine, Thomson Reuters, the Weather Company, Asana, Sprout Social, and others.
You can subscribe to his newsletter and learn how to approach marketing the right way at brianhonigman.com.
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.
Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.
As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.
Carlos Gil is the CEO and founder of Gil Media Co., a full-service marketing agency.
Carlos aims to help businesses make better marketing decisions by harnessing the power of social media. At the Los Angeles-based Gil Media Co., he works with various Fortune 500 clients to help them embrace disruption to succeed in their digital transformation. Before creating his agency, Carlos held various digital marketing roles at renowned companies. This included serving as the head of global social media at BMC Software, a senior social marketing manager for LinkedIn, a social media manager for Winn-Dixie, and the head of digital marketing for Save-A-Lot Food Stores. Carlos is also the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.
Martin Waxman, MCM, APR, is a digital communications strategist. He has 25+ years of PR experience.
Martin is president of a consultancy, Martin Waxman Communications, and has founded three PR agencies throughout his career. He also conducts social media training and AI research and is a LinkedIn Learning author, host of the Inside PR podcast, and past-chair of PRSA Counselors Academy.
Martin teaches social media and digital strategy at McMaster University, the Schulich School of Business, and Seneca College. He developed a certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches there. You can connect with Martin on Twitter, @martinwaxman; on Instagram, @martinwaxman; or on LinkedIn.
Tony Harmer is an educator and illustrator. He has 160+ certifications—including Adobe Creative Suite Master.
Tony Harmer has worked in the creative industry for over thirty years on a range of design, illustration, and web/screen projects. An Adobe Certified Expert and Instructor with more than 160 certifications and one of only a few to achieve status as a Creative Suite Master, Tony has delivered training all over the UK and Europe.
Tony has written frequently for Computer Arts magazine and is a guest author on a number of blogs, but more than anything, he still just loves to sit and draw.