Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketer. From marketing plans and content strategy to lead generation and SEO, this path guides you through the best practices and principles of digital marketing.
Learn the fundamentals of online, mobile, and content marketing.
Earn between $44,000 and $86,000.
Practice with hands on, essential training in Google Analytics.
Online Marketing Foundations (2014) with Brad Batesole
Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
3h 48m • COURSE
SEO Foundations with David Booth
Master the foundational concepts of search engine optimization. Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.
3h 27m • COURSE
Google Analytics Essential Training with Brad Batesole
Learn how to use Google Analytics to find out how your website is performing. Discover how to use this powerful platform to measure site traffic, ad performance, and social media activity.
3h 9m • COURSE
Content Marketing Foundations with Dayna Rothman
Learn how to develop, implement, and measure a successful content marketing strategy.
2h 1m • COURSE
Lead Generation Foundations with Dina Shapiro
Learn how to start a lead generation program at your organization and start converting prospects into loyal customers.
1h 33m • COURSE
Marketing Foundations: Growth Hacking with Brad Batesole
Learn how to quickly expand your customer base using low-cost and innovative growth-hacking marketing techniques.
1h 38m • COURSE
Building an Integrated Online Marketing Plan with Matt Bailey
Learn how to build an integrated online marketing plan for your organization, that considers all your channels, customers, goals, and values.
2h 21m • COURSE
You'll learn digital marketing with these experts
Brad Batesole is an entrepreneur, startup advisor, and marketing expert. He develops training for LinkedIn.
Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.
Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.
David Booth is a Google Analytics and AdWords Certified Trainer. His firm consults on web analytics and marketing.
David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams.He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner.David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies.
Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.
Dina Shapiro was a brand strategist and marketing executive before founding her own firm, Yorkville Consulting.
Dina Shapiro is the founder and CEO of Yorkville Consulting, which provides best-in-class marketing training to help clients grow brands, build high-performing marketing teams, and engage employees. Her consultancy is a WBENC-certified woman-owned company.
Prior to becoming a consultant, Dina was a brand strategist and integrated marketing executive at Fortune 125 companies and top global agencies. She has led the development of multiple award-winning, integrated campaigns for iconic, global brands.
She has an M.B.A. from Boston University and a B.A. in Economics from George Washington University.
Dina always looks at a business and brand with curiosity and fresh perspective, to bring clients out of their everyday and open them up to new and relevant insights and connections. To learn more how she may help you, visit www.YorkvilleConsulting.com.
Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.
Matt resides in the heart of the "Hall of Fame City" (also known as Canton, Ohio). Aiming to carry on his city's legacy, he's developed marketing expertise and technical know-how that's helped him become a leader in his field.
Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program.
Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.
Matt's aim to fame doesn't stop there. He's worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe.
According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—"No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt."
He's the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).
When he isn't immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.
To find out more about Matt, visit www.sitelogicmarketing.com .