Digital marketing has become an essential part of every company's business plan. Starting with the basics, moving on to growth strategy, and ending with more technical subjects, this learning path helps set you on the course for a career as a digital advertising specialist.
Explore important concepts in digital advertising.
Plan your strategy.
Analyze what to do to ensure your strategy succeeds.
Learn today's online marketing techniques and find out how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
4h 43m • COURSE
SEO Foundations with David Booth
Master the foundational concepts of search engine optimization (SEO). Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.
3h 36m • COURSE
Content Marketing Foundations with Dayna Rothman
Learn how to develop, implement, and measure a successful content marketing strategy.
2h 1m • COURSE
Bing Ads Essential Training with Adriaan Brits
Learn the fundamentals of Bing Ads, the popular ads program from Microsoft, to help you successfully manage your marketing campaigns.
2h 31m • COURSE
Growth Hacking Foundations with Brad Batesole
Grow your business with growth hacking. Learn growth hacking techniques to generate new ideas and accelerate sales and customer acquisition.
1h 36m • COURSE
AdWords and Analytics: Remarketing with Adriaan Brits
Learn how to build Google AdWords and Analytics remarketing campaigns to retarget previous visitors to your website with carefully positioned display ads.
1h 26m • COURSE
Learning Google Tag Manager with Corey Koberg
Learn how to effectively leverage Google Tag Manager. Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, fire Google Analytics events using triggers, and more.
1h 22m • COURSE
Google Ads (AdWords) Essential Training with Brad Batesole
Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform.
3h 8m • COURSE
Building an Integrated Online Marketing Plan with Matt Bailey
Learn how to build an integrated online marketing plan for your organization, that considers all your channels, customers, goals, and values.
2h 21m • COURSE
Learning to Write Marketing Copy with Ian Lurie
Learn how to craft compelling marketing copy to engage with your customers.
1h 51m • COURSE
Online Marketing Foundations: Digital Marketing Research with Adriaan Brits
Learn how to conduct digital marketing research to investigate your customers and competitors online. Find out how to research demand, trends, and competition.
1h 23m • COURSE
Programmatic Advertising Foundations with Adriaan Brits
Find out how to automate digital media buying and create more efficient, better targeted campaigns. Learn the fundamentals of programmatic advertising.
1h 10m • COURSE
You'll learn digital marketing skills with these experts
Brad Batesole is an internationally recognized marketing thought leader.
Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.
Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
David Booth is a consultant, instructor, and one of the founding partners of Cardinal Path.
A Google Analytics and AdWords Certified Trainer, David’s firm consults on web analytics and marketing. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner. David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies.
Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.
Adriaan Brits is a digital marketing consultant who specializes in optimizing campaigns and conversion rates.
Through his agency, adriaanbrits.com, Adrian specializes in pay-per-click (PPC) campaign management and conversion rate optimization with Bing Ads, Google AdWords, and LinkedIn Marketing Solutions. He consults on analytics, programmatic media buying, database marketing, and digital copywriting. He enjoys leveraging competitor data to help companies revamp their content, marketing, and digital strategy, and to analyze the results. Adriaan holds an MSc in marketing from Oxford Brookes University and is constantly updating his skills to help businesses tap into the latest digital marketing solutions.
Corey Koberg is a certified trainer in Google Analytics and AdWords and is the cofounder of Cardinal Path.
Corey is also a consultant and speaker in the field of search engine and online marketing; and a regular instructor on web analytics, pay-per-click management, and Internet marketing. The co-founder of Cardinal Path, Corey holds a degree in electrical and computer engineering from the University of Illinois. He has been involved in Internet-related engineering and consulting since the mid-1990s, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey now helps companies find and employ a scientific, results-oriented, professional approach to web analytics and search marketing. He also co-authored the book Display Advertising: An Hour a Day. You can find Corey on Twitter @koberg.
Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.Matt resides in the heart of the "Hall of Fame City" (also known as Canton, Ohio). Aiming to carry on his city's legacy, he's developed marketing expertise and technical know-how that's helped him become a leader in his field.Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program. Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.Matt's claim to fame doesn't stop there. He's worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe. According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—"No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt."He's the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).When he isn't immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.To find out more about Matt, visit www.sitelogicmarketing.com .
Ian Lurie is founder and CEO of Portent, a digital marketing agency he started in 1995.Portent practices search, social media, content, and analytics for clients like Les Schwab Tire Centers, Princess Lodges, Adidas, and TUMI.Ian trains and leads the Portent team, and contributes to an industry that's his passion. He's spoken around the world at venues including MozCon, Learn Inbound, Resonate, and the Seattle Interactive Conference.Ian's random educational background includes a degree in history from UCSD, a JD from UCLA School of Law, and a meandering career path that includes marketing copywriting, technical writing, roof consulting, bike messenger-ing, and office temp worker.You can read some of his recent work at https://www.portent.com/blog/internet-marketing/the_internet_marketing_list_59.htm and https://www.portent.com/blog/copywriting/great-product-descriptions.htm.