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Become a Content Strategist

Create effective content marketing campaigns as a content strategist. In this path, you'll learn how to send the right message to the right people at the right time, to create the right content strategy for your marketing team and get the most out of your campaigns.
Master essential content marketing principles.
Discover storytelling best practices.
Learn the most effective content planning strategies.
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Part of your Lynda.com membership.

24 Hours of expert-created video tutorials
Practice to reinforce what you learned
Certify your achievement
Advance your career
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course illustration for Online Marketing Fundamentals
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course illustration for Content Marketing Fundamentals
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course illustration for Foundations of UX: Content Strategy
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course illustration for Building an Integrated Online Marketing Plan
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course illustration for Content Marketing: Staying Relevant
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course illustration for Business Storytelling with C.C. Chapman
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course illustration for Social Media Marketing with Facebook and Twitter
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course illustration for Writing Marketing Copy
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course illustration for SEO Fundamentals
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course illustration for Content Marketing: Blogs
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course illustration for Content Marketing: Newsletters
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course illustration for Create an Editorial Calendar
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course illustration for Google Analytics Essential Training

You'll learn content strategy with these experts