Create effective content marketing campaigns as a content strategist. In this path, you'll learn how to send the right message to the right people at the right time, to create the right content strategy for your marketing team and get the most out of your campaigns.
Master essential content marketing principles.
Discover storytelling best practices.
Learn the most effective content planning strategies.
Online Marketing Foundations (2014) with Brad Batesole
Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
3h 48m • COURSE
Content Marketing Foundations with Dayna Rothman
Learn how to develop, implement, and measure a successful content marketing strategy.
2h 1m • COURSE
UX Foundations: Content Strategy with Morten Rand-Hendriksen
Develop a content strategy that translates into a better user experience. Learn how to build user persona spectrums, content guidelines, and more meaningful content for websites and apps.
1h 24m • COURSE
Building an Integrated Online Marketing Plan with Matt Bailey
Learn how to build an integrated online marketing plan for your organization, that considers all your channels, customers, goals, and values.
2h 21m • COURSE
Content Marketing: Staying Relevant with Dayna Rothman
Keep your content marketing efforts current. Learn how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers.
18m 8s • COURSE
Business Storytelling with C.C. Chapman with C.C. Chapman
Learn how to apply the principles of storytelling to everyday business communication. Tell stories that communicate, inspire, and get your projects out the door.
16m 9s • COURSE
Social Media Marketing: Facebook and Twitter (2016) with Brad Batesole
This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
1h 36m • COURSE
Learning to Write Marketing Copy with Ian Lurie
Learn how to craft compelling marketing copy to engage with your customers.
1h 51m • COURSE
SEO Foundations with David Booth
Master the foundational concepts of search engine optimization. Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.
3h 27m • COURSE
Content Marketing: Blogs with Dayna Rothman
Start blogging to connect with customers and market your business online.
1h 5m • COURSE
Content Marketing: Newsletters with C.C. Chapman
C.C. Chapman covers the best practices for using email newsletters in your content marketing efforts.
12m 1s • COURSE
Google Analytics Essential Training with Brad Batesole
Learn how to use Google Analytics to find out how your website is performing. Discover how to use this powerful platform to measure site traffic, ad performance, and social media activity.
3h 9m • COURSE
Creating an Editorial Calendar with Brian Honigman
Learn the best practices for creating and using an editorial calendar for your marketing campaigns.
1h 18m • COURSE
You'll learn content strategy with these experts
Brad Batesole is an entrepreneur, startup advisor, and marketing expert. He develops training for LinkedIn.
Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.
Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.
Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies.
Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.
Morten Rand-Hendriksen is a web designer and developer with a passion for open-source software like WordPress.
Morten Rand-Hendriksen is a web designer and developer with a passion for clean design, standards-based code, and open-source software. He has published several books, articles, and videos on these topics and is a popular speaker at conferences. Running a small boutique-style digital media company, he divides his time evenly between building web solutions and teaching others how to do things right and get the most out of the web.Morten grew up in Norway and made Canada his home in 2002.
Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.
Matt resides in the heart of the "Hall of Fame City" (also known as Canton, Ohio). Aiming to carry on his city's legacy, he's developed marketing expertise and technical know-how that's helped him become a leader in his field.
Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program.
Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.
Matt's aim to fame doesn't stop there. He's worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe.
According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—"No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt."
He's the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).
When he isn't immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.
To find out more about Matt, visit www.sitelogicmarketing.com .
C.C. Chapman is an award-winning content creator who has worked with HBO, Verizon, and Coca-Cola.
C.C. Chapman is an award-winning marketer, author, and content creator who has worked with clients such as HBO, American Eagle Outfitters, Verizon FiOS, and The Coca-Cola Company. He published Amazing Things Will Happen and Content Rules and is the founder of Digital Dads and the Cleon Foundation. As a consultant, C.C. helps clients embrace all forms of new media and online marketing to take their campaigns to the next level with his unstoppable combination of marketing experience and content creation strategies. He's helped create, manage, and execute ambitious online and offline marketing campaigns for startups and multinationals—and has the savvy to know which outreach strategies work with audiences and which ones fall flat.
C.C. has a passion for being on stage and loves nothing more than motivating a room full of people. He is a graduate of Bentley University and lives outside of Boston with his loving wife and family. Find out more at CC-Chapman.com or on Twitter @cc_chapman.
Ian Lurie is founder and CEO of Portent, a digital marketing agency he started 1995. Portent practices search, social media, content, and analytics for clients like Les Schwab Tire Centers, Fox Television, Fender Guitars, and Nintex.
Ian trains and leads the Portent team, and contributes to an industry that's his passion. He's spoken around the world at venues including MozCon, ad:tech, eMetrics Summit, Search Engine Strategies, SMX, Pubcon, and the Seattle Interactive Conference (SIC).
Ian's random educational background includes a degree in history from UCSD, a JD from UCLA School of Law, and a meandering career path that includes marketing copywriting, technical writing, roof consulting, bike messenger-ing, and office temp worker.
David Booth is a Google Analytics and AdWords Certified Trainer. His firm consults on web analytics and marketing.
David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams.He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner.David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy based in Philadelphia.
Honigman Media works with established brands and growing start-ups to help them better tell their story and focus their marketing on the right goals and priorities. Through speaking, teaching, corporate training and workshops, coaching, strategy development, and content creation, Brian customizes his expertise in content marketing and social media to best meet the needs and expectations of his clients.
Brian has worked with The Weather Company, UNICEF, Thomson Reuters, NATO, Adknowledge, Amerisleep, SumAll, People magazine, the American Advertising Federation, Entertainment Weekly, Samsung, Sprout Social, Internet Week, Percolate, Wix, Quaero, Gypsy Warrior, and others.
Previously Brian was the digital marketing director at Marc Ecko Enterprises. He oversaw the global social media and SEO strategy for the company's fashion brands and led a team of marketers and copywriters. Prior to Ecko, Brian was the social media manager at LunaMetrics, a digital agency in Pittsburgh, and a writing contractor at Branding Brand, a mobile commerce agency.
Brian is a frequent contributing writer to the Wall Street Journal, Next Web, Forbes, and Entrepreneur. His writing on marketing has been shared over 200,000+ across social media. He is also an adjunct professor in the marketing department at the New York University School of Professional Studies, and a frequent guest lecturer at the School of Visual Arts, Fashion Institute of Technology, Pratt Institute, and other schools.
Brian's been named a "seasoned digital marketing expert" in Forbes and an "SEO expert to follow on Twitter" by Search Engine Watch. Brian has appeared as a recognized source on marketing in the New York Times, Forbes, Adweek, Business Insider, Social Media Examiner, Inc, the Huffington Post.