Become a content marketer and create valuable, share-worthy content that inspires and drives customers to action. In this path, you'll learn the best practices for crafting an effective message and optimizing content for your brand.
Learn to create valuable, relevant content that tells a story.
Build an editorial calendar and write effective marketing copy.
Content Marketing Foundations (2015) with Dayna Rothman
Learn how to develop, implement, and measure a successful content marketing strategy.
2h 1m • COURSE
Content Marketing: How to Podcast with Martin Waxman
Use podcasting to achieve your content marketing goals. Learn how to create, publish, and promote a new podcast.
32m 43s • COURSE
Content Marketing: Blogs with Dayna Rothman
Start blogging to connect with customers and market your business online.
1h 5m • COURSE
Content Marketing: Newsletters with Melodie Tao
Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.
36m 29s • COURSE
Learning to Write Marketing Copy with Ian Lurie
Learn how to craft compelling marketing copy to engage with your customers.
1h 51m • COURSE
Jonah Berger on Viral Marketing with Jonah Berger
Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.
1h 1m • COURSE
You'll learn content marketing with these experts
Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies.
Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.
Martin Waxman, MCM, APR, is a digital communications strategist. He has 25+ years of PR experience.
Martin is president of a consultancy, Martin Waxman Communications, and has founded three PR agencies throughout his career. He also conducts social media training and AI research and is a LinkedIn Learning author, host of the Inside PR podcast, and past-chair of PRSA Counselors Academy.
Martin teaches social media and digital strategy at McMaster University, the Schulich School of Business, and Seneca College. He developed a certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches there. You can connect with Martin on Twitter, @martinwaxman; on Instagram, @martinwaxman; or on
Melodie Tao is an international keynote speaker and social media marketing consultant. Melodie has 15+ years of experience in her industry.
She's shared her expertise about marketing, branding, and social media on stages all across the nation, Asia, and the Middle East. She began her career at iHeartMedia, after which she worked for several digital agencies. In 2008, she founded Marketing Melodie, a social media marketing company dedicated to educating sales and service professionals on how to generate more leads and sales with digital marketing and social media. Since launching her business, she has helped over 100 professionals with one-on-one social media consulting. She has worked with and presented to both small business owners and large corporations.
Ian Lurie is founder and CEO of Portent, a digital marketing agency he started in 1995.Portent practices search, social media, content, and analytics for clients like Les Schwab Tire Centers, Princess Lodges, Adidas, and TUMI.Ian trains and leads the Portent team, and contributes to an industry that's his passion. He's spoken around the world at venues including MozCon, Learn Inbound, Resonate, and the Seattle Interactive Conference.Ian's random educational background includes a degree in history from UCSD, a JD from UCLA School of Law, and a meandering career path that includes marketing copywriting, technical writing, roof consulting, bike messenger-ing, and office temp worker.You can read some of his recent work at https://www.portent.com/blog/internet-marketing/the_internet_marketing_list_59.htm and https://www.portent.com/blog/copywriting/great-product-descriptions.htm.
Wharton professor Jonah Berger is bestselling author of Contagious: Why Things Catch On.
Ever wondered why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you're working on? Jonah Berger has the answers. He's a professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. Dr. Berger has spent the last decade studying how social influence works and how it drives products and ideas to catch on. He's published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.