Become a content marketer and create valuable, share-worthy content that inspires and drives customers to action. In this path, you'll learn the best practices for crafting an effective message and optimizing content for your brand.
Learn to create valuable, relevant content that tells a story.
Build an editorial calendar and write effective marketing copy.
Learn how to develop, implement, and measure a successful content marketing strategy.
2h 1m • COURSE
Content Marketing: Staying Relevant with Dayna Rothman
Keep your content marketing efforts current. Learn how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers.
18m 8s • COURSE
Content Marketing: How to Podcast with Martin Waxman
Use podcasting to achieve your content marketing goals. Learn how to create, publish, and promote a new podcast.
32m 43s • COURSE
Content Marketing: Slides with Dayna Rothman
Best practices for creating and promoting content through slides.
33m 14s • COURSE
Content Marketing: Blogs with Dayna Rothman
Start blogging to connect with customers and market your business online.
1h 5m • COURSE
Content Marketing: Newsletters with C.C. Chapman
C.C. Chapman covers the best practices for using email newsletters in your content marketing efforts.
12m 1s • COURSE
Content Marketing: Photos with C.C. Chapman
Make your content marketing campaigns more engaging with photos. C.C. Chapman shows how to acquire, post, and tag photos to promote your brands on social media.
16m 31s • COURSE
Learning to Write Marketing Copy with Ian Lurie
Learn how to craft compelling marketing copy to engage with your customers.
1h 51m • COURSE
Jonah Berger on Viral Marketing with Jonah Berger
Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.
1h 1m • COURSE
You'll learn content marketing with these experts
Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies.
Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.
Martin Waxman is a communications strategist who leads digital strategy and social media training.
He's the co-founder of three PR agencies and the president of a consultancy, Martin Waxman Communications, and has worked in the PR industry for 25+ years.
He's also a LinkedIn Learning author, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.
Martin developed the Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches several courses there. He's a social media and PR professor at Seneca College and regularly speaks at conferences across North America.
Martin has published two books of fiction and an ebook on multimedia storytelling.
C.C. Chapman is an award-winning content creator who has worked with HBO, Verizon, and Coca-Cola.
C.C. Chapman is an award-winning marketer, author, and content creator who has worked with clients such as HBO, American Eagle Outfitters, Verizon FiOS, and The Coca-Cola Company. He published Amazing Things Will Happen and Content Rules and is the founder of Digital Dads and the Cleon Foundation. As a consultant, C.C. helps clients embrace all forms of new media and online marketing to take their campaigns to the next level with his unstoppable combination of marketing experience and content creation strategies. He's helped create, manage, and execute ambitious online and offline marketing campaigns for startups and multinationals—and has the savvy to know which outreach strategies work with audiences and which ones fall flat.
C.C. has a passion for being on stage and loves nothing more than motivating a room full of people. He is a graduate of Bentley University and lives outside of Boston with his loving wife and family. Find out more at CC-Chapman.com or on Twitter @cc_chapman.
Ian Lurie is founder and CEO of Portent, a digital marketing agency he started in 1995.Portent practices search, social media, content, and analytics for clients like Les Schwab Tire Centers, Princess Lodges, Adidas, and TUMI.Ian trains and leads the Portent team, and contributes to an industry that's his passion. He's spoken around the world at venues including MozCon, Learn Inbound, Resonate, and the Seattle Interactive Conference.Ian's random educational background includes a degree in history from UCSD, a JD from UCLA School of Law, and a meandering career path that includes marketing copywriting, technical writing, roof consulting, bike messenger-ing, and office temp worker.You can read some of his recent work at https://www.portent.com/blog/internet-marketing/the_internet_marketing_list_59.htm and https://www.portent.com/blog/copywriting/great-product-descriptions.htm.
Wharton professor Jonah Berger is bestselling author of Contagious: Why Things Catch On.
Ever wondered why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you're working on? Jonah Berger has the answers. He's a professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. Dr. Berger has spent the last decade studying how social influence works and how it drives products and ideas to catch on. He's published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.