Design thinking involves strategies and systems that improve and refine the design process. It drives innovation across industries—from hospitals to oil companies, from non-profits to schools. Get ready to explore the basic tenets of design thinking and learn how to benefit from it.
Learn the strategies used in design thinking.
Implement design thinking into your own business.
Master the foundational steps and best practices of the process.
Design Thinking: Understanding the Process with Chris Nodder
Learn what design thinking is, where it fits into user experience, how the process works, and what it can help you achieve.
41m 57s • COURSE
Design Thinking: Implementing the Process with Chris Nodder
Get a practical guide to implementing design thinking in your organization: who to involve, what activities to perform, and how to prototype better products.
46m 40s • COURSE
Learning Design Thinking: Lead Change in Your Organization with Turi McKinley
Learn how design thinking can lead to better business solutions. Discover new strategies for ideation and problem-solving, such as journey mapping, concepting, and prototyping.
2h 8m • COURSE
frog's FEMA Disaster Relief Innovation with frog
Find out how the design firm frog helped FEMA create a plan for a community-run disaster relief program in the wake of Hurricane Sandy.
24m 51s • COURSE
Learning Design Research with Andy Schwanbeck
Reignite your design process by using relevant design research. Get an introduction to design research, and learn how critical it is to being able to construct great designs.
2h 57m • COURSE
Learning Brainstorming with Stefan Mumaw
Make your creative brainstorming sessions more effective and productive with these tips.
43m 2s • COURSE
Design Thinking: Prototyping with frog
Learn how to use prototyping in the design process to generate ideas, validate concepts, or explore technologies. Discover how to transform ideas into interactive user experiences.
58m 16s • COURSE
Design Thinking: Venture Design with Ethan Imboden
Discover the key principles of venture design and discover the tremendous advantages it brings to entrepreneurial efforts, both within startups and major multinationals.
1h 3m • COURSE
You'll learn design thinking with these experts
Chris Nodder is a user researcher, UX fiend, interaction design specialist, and author of Evil by Design.
Chris is a user researcher and interaction design specialist. He is the founder of Chris Nodder Consulting LLC, an agile user experience company that helps large organizations and lean startups build products that users love. He was previously a director at Nielsen Norman Group and a senior user researcher at Microsoft. He has an M.S. in human computer interaction and a B.S. in psychology.
Chris enjoys spreading the word about user-centered design. Aside from his work coaching Fortune 500 clients, he has presented on user experience topics at conferences all over the world. He writes about agile user experience research and design techniques at QuestionableMethods.com and is the author of Evil By Design, a book that describes the persuasive techniques that companies use to draw us in. He encourages you to participate at its accompanying web site, evilbydesign.info.
Turi McKinley, an executive director at frog design, specializes in building innovative design practices.
Turi's 15+ years in design have encompassed questions from as broad as the right to knowledge to as narrow as the design of an underarm deodorant bottle. Her experience encompasses design research, interaction and service design, and focuses on building organizational capabilities and creative collaboration and innovation practices. With a consistent focus on user-centered design, her clients at frog have spanned domains and include GE, Honeywell, ETS, Humana, Qualcomm, Mars, MTV, Telstra, Colgate, and UNICEF.
In her role as the lead for frogCampTM, Turi leads the development of design process and creative collaboration processes for our clients and across frog's global studios. Turi was the lead editor for the frogThink® Toolkit and the frog Design Research Fundamentals, along with other frog experts.
Turi's background is in anthropology, interaction design, design research, and experience strategy. She holds an MFA in design and technology from the Parsons School of Design. Her academic background is in anthropology with emphasis on symbolic anthropology and ethnography. She has lived, researched, and worked extensively in the United Kingdom, Australia, India, Nepal, Korea, and China, and is currently based in New York.
"We transform businesses at scale by creating systems of brand, product, and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations, and advance the human experience.
Our work advances industries ranging from automotive to software, retail to healthcare, and nonprofit to finance. Our clients are primarily Global 2000 companies, but we also work with midsize firms and startups with particularly interesting challenges.
The types of problems we solve vary, and we find that there is no one size fits all approach. Regardless of the type of problem, we always start with understanding and uncovering meaningful insights about the users' motivations and needs. Throughout the process we turn new ideas into realities that transform organizations. frog is committed to understanding our clients' business challenge and creating measurable value for our clients, end usersm and society.
We are a global network of designers, strategists, researchers, and technologists based in San Francisco, Seattle, Austin, New York, Boston, London, Amsterdam, Milan, Munich, Singapore, and Shanghai.
Andy Schwanbeck is an educator who specializes in graphic design, industrial design, and concept design.
Andy also has expertise in research-and-design strategy. He holds degrees in both industrial design ( a BS from the University of the Arts) and visual communication design (an MFA from Kent State University). Andy began his career as a product designer and model maker in Lyon, France. His ongoing interest in graphic and three-dimensional design led him to his career in experiential graphic design. Here his research explores the use of experiential graphic design to reconnect segregated urban communities.
Andy has served as an adjunct faculty member for American University and Kent State University. He continues to teach in higher education and is partner in a design practice, Big Little Design Company.
Stefan Mumaw is the director of narrative strategy at First Person, a story and experience design shop.
In addition to his work with First Person—the San Francisco-based company where he currently leverages his storytelling expertise—Stefan has authored six books, the most recent being Creative Boot Camp, a 30-day crash course on creativity. Previously, he authored Chasing the Monster Idea, Redesigning Websites, and Simple Websites, and co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield. He has spoken at numerous creative industry gatherings over the years and has been known to embarrass himself and those around him if given the opportunity.
Ethan Imboden is a designer, an entrepreneur, and the head of venture design at frog design.
Ethan specializes in realizing big, entrepreneurial visions that require integrated brand, design, engineering, consumer, and market strategy. He's happiest when leveraging design as a fulcrum for change, a disruptor of markets, and a mediator between technology and humanity.
In his role as vice president of creative and head of venture design for frog, Ethan invests the firm's deep talent and diverse capabilities in the service of entrepreneurial efforts both large and small. A designer and founder himself, he offers frog's partners and portfolio companies over 20 years of experience in guiding innovation and ventures.