Logos should reflect both an understanding of design and the polish of a trained eye. This learning path offers designers the latest information and knowledge on how to improve their logo design skills.
Identify the components of a successful logo.
Create logos in Photoshop and Illustrator.
Learn how to collaborate on a logo project, from concept to vector processes and coloring the final mark.
Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.
2h 34m • COURSE
Graphic Design: Logo Design Tips and Tricks with John McWade
Learn how to design a simple, elegant logo—even if you've never designed one before—with these tips and tricks from Before & After creator John McWade.
57m 16s • COURSE
Logo Design: Techniques with Nigel French
Learn how to design a logo. Learn the principles of logo design by deconstructing popular logos and then constructing your own in Adobe Illustrator.
4h 34m • COURSE
Logo Design: Illustrating Logo Marks with Von Glitschka
Take your logo designs to the next level. Learn techniques for creating vector-based logos that display beautifully in any format.
5h 6m • COURSE
Spotting Logo Trends with Bill Gardner
Trace the evolution of some specific logo trends so you can learn how to predict the future paths current logo trends could take, gaining an edge over your design competition.
1h 3m • COURSE
Creating and Adapting a Logo with Deke McClelland
Learn how to create an eye-catching logo and adapt it to fit a variety of device-independent applications, from business cards to banner ads, using Illustrator and Photoshop.
3h 29m • COURSE
You'll improve your logo design skills with these experts
Von Glitschka is a designer, illustrator, and avid pursuer of all things creative.
Von is creative director of Glitschka Studios, a multidisciplinary design firm in the Pacific Northwest. The studio shines as a creative hired gun for ad agencies, design firms, and in-house corporate art departments all around the world.
He's a popular speaker on the topics of design, creativity, branding, and marketing and has written six books.
John McWade is a designer and teacher who creates courses about graphic design as a staff author at LinkedIn.
In 1985, Mr. McWade created PageLab, the world's first desktop publishing studio, and in 1990 he founded Before & After magazine to teach graphic design to desktop publishers. Before & After is known for its simple beauty, clarity of instruction, and especially its emphasis on design not as decoration but an essential form of communication. Mr. McWade's formative background is in printing and publication design, with a specialty in typography. He has authored three books: Before & After Page Design, Graphics for Business, and How to Design Cool Stuff.
Bill Gardner is president of Gardner Design and the founder of LogoLounge.com.
In addition to founding LogoLounge.com, Bill has produced work for Cessna, Learjet, Thermos, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill, and the Athens 2004 Summer Olympics. His work has been featured in Graphis, Communication Arts, Print, and the Museum of Modern Art, as well as many other national and international design exhibitions. He is also the coauthor of LogoLounge, volumes 1–8, and the LogoLounge Master Library series. Bill lives in Wichita, Kansas.
Deke McClelland is an award-winning author, an educator, and a titan of image editing and graphic design.
Deke is the author of more than 50 video courses on creative imaging, graphics, 3D, and design for the industry-leading lynda.com. One of the most award-winning writers in the business, Deke has written over 80 books translated into 24 languages, with more than 4 million copies in print. These have included The Photoshop Bible, several For Dummies books, and his own One-on-One series published under Deke Press. In his spare time, Deke runs dekeOnline (deke.com), where he posts episodes of his popular lynda.com weekly series, Deke's Techniques. He lives in Boulder, Colorado with his two sons.