Thought leaders stand out from the rest in their field—they create their own advantage to advance faster in their careers, attract more business, build more wealth, and spread their message. Learn how to take what you know, what you do, and who you are and share it more widely and effectively to be known as an expert in your industry.
Identify your authentic thought leadership approach and personal brand.
Set goals and build a strategy around your ideas, codify what you know, build a bigger sphere of influence, and amplify your message.
Build an online communication approach and in-person communication skills.
Become a thought leader. Learn techniques to develop a compelling message, build influence, and track your impact.
1h 16m • COURSE
Creating Your Personal Brand with Lida Citroën
Learn how to create the brand of you. Craft a personal brand that puts you in control of your career and attracts opportunities.
33m 24s • COURSE
Defining and Achieving Professional Goals with Dorie Clark
Learn how to define and set professional goals—and then work to achieve them.
33m 6s • COURSE
Bill George on Self Awareness, Authenticity, and Leadership with Bill George
Become the authentic you. LinkedIn Influencer and leadership thought leader Bill George introduces the concept and practice of authentic leadership.
30m 40s • COURSE
Shane Snow on Storytelling with Shane Snow
LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.
1h 13m • COURSE
Body Language for Leaders with Carol Kinsey Goman
Learn what you are communicating with your body language and how you can establish leadership presence.
39m 51s • COURSE
Communicating with Confidence with Jeff Ansell
Get simple communication tools, strategies, and tips to help you communicate with confidence.
1h 16m • COURSE
Writing to Be Heard on LinkedIn with Daniel Roth
Get practical advice on how to write great posts and create conversations around your ideas on LinkedIn.
28m 7s • COURSE
You'll learn thought leadership skills with these experts.
Denise Brosseau is CEO of Thought Leadership Lab, a thought leadership consultancy based in Silicon Valley.
She is the author of Ready to Be a Thought Leader? (Wiley), in which she maps the path for successful executive, professional, and civic leaders to become respected thought leaders. Denise is also a keynote speaker for associations, conferences, and companies such as PayPal, Google, and Cisco, and a lecturer at Stanford Graduate School of Business. Denise received her MBA from Stanford and her BA from Wellesley College. She has been featured in Fast Company, Entrepreneur, and Forbes and has been recognized by the White House as a Champion of Change. You can download her free Thought Leadership Manifesto and learn more at www.thoughtleadershiplab.com.
Lida Citroën is an international branding specialist who designs identities and teaches personal branding.
Lida is the principal of LIDA360, based in Denver, and an accomplished speaker and writer, often featured in the media, including MSNBC, Entrepreneur, U.S. News & World Report, Fortune, Forbes.com, Harvard Business Review, and CBS MoneyWatch. She is also the author of two books: Your Next Mission: A Personal Branding Guide for the Military-to-Civilian Transition, which offers personal branding, career, and professional tools and guidance to transitioning military veterans, and Reputation 360: Creating Power through Personal Branding, a best-selling guide to gaining competitive advantage through reputation management.
Lida spends her free time helping veterans transition from military to civilian careers. She writes for Military.com, is a volunteer for Employer Support of the Guard and Reserve (ESGR), speaks at national events on veteran hiring, and since 2010 has worked with the Wall Street Warfighters Foundation. She also conducts workshops, training seminars, and webinars to enlighten transitioning veterans about the challenges, opportunities, and advantages to be gained in the civilian sector.
Dorie Clark is an adjunct professor of business administration at Duke University's Fuqua School of Business.
Dorie is also the author of Reinventing You and Stand Out, which was named the number one leadership book of 2015 by Inc. magazine and was a Washington Post best-seller. A former presidential campaign spokeswoman, Dorie was described by the New York Times as an "expert at self-reinvention and helping others make changes in their lives."
She is a frequent contributor to the Harvard Business Review, Time, and Entrepreneur. Recognized as a branding expert by the Associated Press, Inc., and Fortune, Dorie is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank. You can download her free 42-page Stand Out self-assessment workbook and learn more at dorieclark.com.
LinkedIn Influencer Bill George is senior fellow at Harvard Business School, where he has taught since 2004.
He is the author of four best-selling books, including Discover Your True North.George is the former chairman and chief executive officer of Medtronic. He joined Medtronic in 1989 as president and chief operating officer, was chief executive officer from 1991 to 2001, and board chair from 1996 to 2002. Earlier in his career, he was a senior executive with Honeywell and Litton Industries and served in the U.S. Department of Defense. George currently serves as a director of Goldman Sachs and the Mayo Clinic. He has served recently on the boards of ExxonMobil, Novartis, Target Corporation, and Minnesota's Destination Medical Center Corporation. He is currently a trustee of the World Economic Forum USA, and has served as board chair for Allina Health System, Abbott Northwestern Hospital, Greater Twin Cities United Way, and AdvaMed.
In April 2014, the Franklin Institute awarded him the Bower Award for Business Leadership. He was elected to the National Academy of Engineering in 2012. He has been named one of "Top 25 Business Leaders of the Past 25 Years" by PBS, "Executive of the Year—2001" by the Academy of Management, and "Director of the Year—2001–2002" by the National Association of Corporate Directors. George is a CNBC contributor and has made frequent appearances on television and radio.
He received his BSIE with high honors from Georgia Institute of Technology, his MBA with high distinction from Harvard University, where he was a Baker Scholar, and honorary PhDs from Georgia Tech, Mayo Medical School, University of St. Thomas, Augsburg College, and Bryant University. During 2002–2003, he was professor at IMD International and Ècole Polytechnique in Lausanne, Switzerland, and executive-in-residence at Yale School of Management.
He and his wife Penny reside in Minneapolis, Minnesota.
Shane Snow is a journalist and cofounder of Contently.
Contently is the leading content marketing software platform and network of freelance journalists for hire. His writing has appeared in Wired, Fast Company, The New Yorker, and Time. Shane lives in New York City and is the author of Smartcuts: The Breakthrough Power of Lateral Thinking. Check out shanesnow.com for more.
Carol Kinsey Goman is an international speaker, specializing in the impact of body language on leadership.
She coaches executives, female leaders, salespeople, and change agents to build strong and productive business relationships by projecting confidence, credibility, caring, and charisma. She has published over 300 articles in the fields of organizational change, leadership, innovation, workplace communications, employee motivation, attracting and keeping great people, and international business practices. Carol has authored twelve business books, including The Silent Language of Leaders: How Body Language Can Help—or Hurt—How You Lead and The Truth about Lies in the Workplace: How to Spot Liars and What to Do about Them. She's a leadership blogger for Forbes, and has been cited as an authority in media such as IndustryWeek, Investors Business Daily, CNN's Business Unusual, Bloomberg TV, The Washington Post, and the NBC Nightly News.
Jeff Ansell is head of Jeff Ansell & Associates, a management consulting and communications training firm.
A veteran in coaching, PR, and journalism, Ansell has advised CEOs at many major companies including Wal-Mart, Proctor & Gamble, PepsiCo, and Ford. He has been a top-ranked speaker at conferences hosted by the International Association of Business Communicators (IABC) and the Public Relations Society of America (PRSA).
Ansell counsels senior level executives and front-line managers on how to frame issues and confidently communicate with stakeholders including media, shareholders, regulators, and the general public. In his coaching practice he has trained White House spokespeople and provided counsel to PG&E in the Erin Brockovich case.
Ansell served as senior vice president of Hill and Knowlton, a global PR firm. As a journalist, Ansell was a recipient of the Radio and Television News Directors Association Award for the Most Significant Contribution to the Improvement of News Gathering in the country.
Daniel Roth is the executive editor of LinkedIn, based in New York.
He oversees the global editorial team that creates, curates, and cultivates breaking news and views across LinkedIn. That includes everything from the news on Pulse, LinkedIn's social professional news product, to the LinkedIn Influencer program, where 500+ of the world's top business leaders (from Apple's Angela Ahrendts to Marsh's Peter Zaffino) talk to the professional world. Previously, Daniel was the managing editor of Fortune's digital offerings, and a senior writer at Wired, Portfolio, and Fortune. The never-understated Business Insider called Daniel the "most powerful business journalist on the Internet." Daniel is originally from Kentucky and lives in Brooklyn with his wife and three sons.