A marketing coordinator helps the marketing department to run smoothly. Successful marketing coordinators are detail oriented and organized. Learn the skills necessary to thrive in this fast-paced job, from design to market research and digital marketing. This path assumes basic knowledge of administrative and professional communication skills, as covered in the Become an Administrative Professional learning path.
Explore marketing channels like social media and email.
Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.
49m • COURSE
Digital Marketing Foundations with Brad Batesole
Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
2h 9m • COURSE
Learning Web Analytics with Matt Bailey
Learn how to use web analytics to understand how visitors are responding to your site, and make better, data-driven marketing decisions.
1h 14m • COURSE
Market Research Foundations with Sarah Weise
Want to get to know your customers at a deeper level? Learn how to leverage key market research techniques, clarify your research goals, and effectively present your findings.
54m 20s • COURSE
Social Media Marketing Foundations with Brian Honigman
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
52m 28s • COURSE
Email and Newsletter Marketing Foundations with Megan Adams
Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
43m 36s • COURSE
Introduction to Graphic Design with Tony Harmer
Learn the concepts and software skills that you need to become a graphic designer. Learn about image editing, logo design, and layout in Photoshop, Illustrator, and InDesign.
4h 12m • COURSE
Project Management Simplified with Chris Croft
Learn the basic project management skills you need to succeed as a business professional.
1h 44m • COURSE
Customer Service Foundations with Jeff Toister
Make your customers feel valued. Learn practical techniques for delivering outstanding customer service and increasing customer loyalty.
1h 22m • COURSE
You'll learn marketing skills with these experts.
Drew Boyd is a global leader in creativity and innovation.
Drew is the coauthor of Inside the Box. He also serves as the executive director of the Master of Science in Marketing program and associate professor of marketing and innovation at the University of Cincinnati.
Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance.
In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing and innovation experience. Drew's earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, the Wharton School of the University of Pennsylvania, the University of Michigan, the University of Chicago, the Kellogg School of Management at Northwestern University, and Duke University.
Drew graduated from the United States Air Force Academy in 1976 with a bachelors of science in management science and operations research. He earned an MBA from the University of Chicago.
He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.
Brad Batesole is an internationally recognized marketing thought leader.
Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He's a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.
Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
Matt Bailey is a best-selling author, marketing expert, trainer, and speaker.Matt resides in the heart of the "Hall of Fame City" (also known as Canton, Ohio). Aiming to carry on his city's legacy, he's developed marketing expertise and technical know-how that's helped him become a leader in his field.Matt is the digital marketing instructor for the Direct Marketing Association, a member of the digital marketing faculty for Simplilearn, an instructor at LinkedIn Learning, and an instructor for the Online Marketing Certified Professional (OMCP) program. Matt Bailey has taught Google employees how to use Google Analytics, Experian how to present data, and digital marketing workshops at Microsoft, Disney, Proctor & Gamble, and IBM.Matt's claim to fame doesn't stop there. He's worked with a vast and widely known clientele, including HP, ESPN, IBM, Travel Weekly, Orange telecom, Apple Vacations, and countless more. He keynotes conferences and provides in-house training for companies all over the globe. According to the Data & Marketing Association (DMA)—formerly, the Direct Marketing Association—"No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt."He's the author of Internet Marketing: An Hour a Day (2011 ), Wired to be Wowed (2015), and his newest title, Teach New Dogs Old Tricks! (2017).When he isn't immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls). Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of Joe—especially while reading.To find out more about Matt, visit www.sitelogicmarketing.com .
Sarah Weise is the founder and CEO of Bixa, a marketing research studio, and the author of InstaBrain.
Sarah has been a secret weapon for hundreds of leading brands, including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps these brands deeply understand their customers and build experiences that are downright addictive. She's also a top-rated keynote speaker and expert in customer research, Generation Z and millennial customer behavior, and the future of experience design. She lectures at Georgetown University, is a co-founder of UX Masters Academy, and speaks at conferences and corporate events worldwide. In addition, Sarah has also repeatedly been published in the Journal of Digital Banking and Journal of Digital & Social Media Marketing.
Marketing consultant Brian Honigman helps NGOs, media brands, and tech companies succeed with marketing.
Brian is an adjunct professor at the New York University School of Professional Studies and a contributor to the Wall Street Journal, Forbes, and the Next Web.
Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, People magazine, Thomson Reuters, the Weather Company, Asana, Sprout Social, and others.
You can subscribe to his newsletter and learn how to approach marketing the right way at brianhonigman.com.
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business's brand out in front and resonating with its core audience.
Tony Harmer is an educator and illustrator. He has 160+ certifications—including Adobe Creative Suite Master.
Tony Harmer has worked in the creative industry for over thirty years on a range of design, illustration, and web/screen projects. An Adobe Certified Expert and Instructor with more than 160 certifications and one of only a few to achieve status as a Creative Suite Master, Tony has delivered training all over the UK and Europe.
Tony has written frequently for Computer Arts magazine and is a guest author on a number of blogs, but more than anything, he still just loves to sit and draw.
Lecturer turned thought leader Chris Croft has trained 80,000+ people in project management and leadership.Chris has also provided instruction on time management and negotiation, and has trained six million people on Lynda.com and LinkedIn Learning. He comes from an operations background, having earned an engineering degree from Cambridge, qualified as a chartered engineer, and worked as a senior manager in manufacturing for 10 years. He earned an MBA and worked as a university lecturer at Bournemouth University Business School for four years before starting his own training company in 1992. Since then, he has been in constant demand as a speaker, and his free email tips are sent to over 20,000 people.His website, www.chriscroft.co.uk, offers a free email tip of the month, a wide-ranging and unusual blog, and free instant guides. Chris has also created numerous free iPhone and Android apps, notably his Jobs To Do app and his Daily Happiness Tips app.His book Time Management is available from Amazon and most bookshops. He has 11 other instant guide mini-books at www.lulu.com and on the Amazon Kindle Store, and recently published The Big Book of Happiness for the Kindle, as well as the rather eccentric Management Vegetables.
Jeff Toister is an author, consultant, and trainer who helps customer service teams unlock hidden potential.
He is president of Toister Performance Solutions, Inc., a consulting firm that helps companies improve customer service. Jeff has appeared on numerous lists of top customer service experts including Global Gurus' World's Top 30 Customer Service Professionals, ICMI's Top 50 Thought Leaders to Follow on Twitter, and HDI's Top 25 Thought Leaders in Technical Support and Service Management.
Jeff is the author of The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service, a practical guide that helps leaders develop customer-focused cultures in their organizations. The book draws upon profiles of successful companies, shares cutting-edge research, and provides practical tools.
He is also a nationally recognized employee training expert, and was one of the first people to receive the Certified Professional in Learning and Performance certification from the Association for Talent Development. In 2015, Jeff was awarded the CPLP Contributor Award by ATD for his numerous contributions to the program. He is a past president of ATD's San Diego chapter, where he was a recipient of the WillaMae M. Heitman Award for distinguished service.
Jeff lives in California and serves clients throughout the United States.