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About the Author
Geoffrey Schwartz is a strategy director at frog, a global design and strategy firm.
In his role at frog's New York studio, Geoffrey helps firms respond to rapidly changing business dynamics by leveraging innovation strategies and customer experience design to transform their products, services, and operations. Throughout his career at frog, Geoffrey has helped innovate, design, and execute effective business solutions for clients ranging from Fortune 100 companies to early-stage start-ups.
In addition to his work at frog, Geoffrey is a resident and advisor at 30 Weeks—a cross between a traditional school and start-up incubator that was built to empower designers to become founders. The program is sponsored by several New York design schools (Parsons School of Design, Pratt Institute, SVA, and the Cooper Union) and Google. Geoffrey's curriculum provides designers with the knowledge and skills needed to bring products and services to life in an evolving economic landscape. Over the course of his residency, Geoffrey has helped designers secure funding, build partnerships, find talent, and most notably, bring their products to market.
Before moving to New York, Geoffrey co-founded and built an umbrella of ecommerce sites where he led a cross-functional team charged with disrupting the furniture retail market. This experience helped to catalyze Geoffrey's passion for innovation and desire to pursue a career in business design.