Join Christopher Matthew Spencer for an in-depth discussion in this video Understanding eBay's listing formats, part of eBay Essential Training: Selling.
- eBay has a variety of listing formats to accommodate the needs of different sellers. While a Hummel figurine may do well at auction, the latest gadget will probably be more of a commodity that would do well selling at a set price. Auction-Style listings allow you to receive competitive bids from multiple people and sell to the highest bidder. You can list one or multiple items and your item can be listed in up to two categories. You can list Auction-Style with durations of one, three, five, seven, or 10 days.
The 10 day listing comes with an additional fee which we'll discuss in the next movie. If you sell Real Estate, you can run your auction for 30 days. Both the seller and the buyer can leave each other feedback comments, but only the buyer can leave a negative or neutral feedback comment. Sellers can only leave positive comments for buyers. Auction-Style listings are ideal for items that are in demand or rare, such as, collectible, hard to find merchandise. Fixed Price listings satisfy a buyer's urge for immediate gratification because there's no bidding.
The buyer doesn't wanna have to wait 'til the end of an auction. Sellers can list the item with Best Offer that permits a lower offer price than what you're selling for. Fixed Price listings can have one or many of the same product and they can also be listed in up to two categories. These listings can go three, five, seven, 10, or 30 days. Plus, there's a format called "Good Til Cancelled" that will renew your listing automatically every 30 days until your available quantity is sold.
The seller and the buyer can also leave feedback for each other after a successful transaction. This listing format is ideally suited for commodities that are readily available and can be replenished, or for items that have a clear and stable value. I should point out that you can always add a "Buy It Now" option to an Auction-Style listing for the added possibility of an immediate sale. The Classified Ad format is a way to advertise where the seller and buyer complete the transaction off eBay. Ads can run 30 days with an option of "Good Til Cancelled" and Real Estate classifieds can be posted for one, three, five, seven, 10, or 30 days.
Because these ads allow buyers to contact you outside of the eBay website, to complete the sale, there are no feedback options. For individual sellers who want to list a vehicle, even planes and boats, eBay has a Motors National Listing format. Sellers in the Motors category can use Auction-Style, Buy It Now, and Best Offer formats with durations of three, five, seven, or 10 days with all the benefits of the eBay feedback system. Selling a vehicle on eBay is ideal if your car is collectible or in high demand.
Buyers typically pay for the transportation cost after a successful sale, so the price to value ratio, or rarity, would need to exist for a buyer to be motivated to purchase a vehicle online. If you operate a dealership and would like to sell your vehicles to your local market on eBay, you can also contact eBay to set up Motors Local Market listings for licensed vehicle sellers. The selection of listing format may require some further study on your part. With so many product categories, there's no textbook answer on really what works best.
Remember that auctions present the potential for selling at a price for more than you may have predicted, but a low starting price may leave you with an unfavorable outcome. You can use reserves to protect your investment, but many buyers don't like them. The days of starting an item at $1 and always reaching the market price are over, because eBay's competitive. The message here is you should protect yourself and be cautious about what you paid for the items you're selling.
He covers the economics of developing an eBay business, capturing superior product photography, communicating with potential customers through excellent listings and professional customer service, and fulfilling orders. This in-depth course also explains accepting secure payments with PayPal, packing and shipping, setting up an eBay store, working with eBay Mobile, and engaging with the eBay community.
- Online security
- Equipment that's required
- Registering and branding an eBay account
- Researching products before you list
- Advanced search techniques
- The economics of eBay
- Capturing the best photos
- Writing compelling listings
- Social selling and marketing your eBay business
- Communicating with customers
- Packing for safe delivery
- Domestic and international shipping
- The feedback process
- Getting help