Join Christopher Matthew Spencer for an in-depth discussion in this video Registering an eBay account for personal or business use, part of eBay Essential Training: Selling.
- [Voiceover] Unless your just window shopping, you'll need to register for a personal or business account in order to use the eBay website. You'll find the register link at the top of the home page. Complete eBay's simple registration form and then click Submit to apply for a new account. eBay establishes a unique user ID for you, that's your alias for trading on the eBay website. If you're like me you'll want to change that user ID to something more branded. We'll discuss how to accomplish this in our next movie. ebay sends you a welcome e-mail to confirm your registration.
You might be surprised to know that you're now registered and nearly ready to use eBay for selling. While this course is about selling online, and online selling is considered a business, eBay allows you to run that business under your own name. If you do business under a company name, you'll want to register as a business. Just to be clear, your eBay user ID is how most buyers will recognize you, but many eBay sellers brand their eBay activity with a company name that helps build stickiness and trust with their customers. When you click on the register link there's an option to start a business account.
Use this registration form if you already have a company name established. Just to be clear, you can always convert a personal account to a business account at a later time, so if you plan to use a business name, but you haven't decided the name of your dreams, you'll be okay moving to a business account later. After completing the first page of the business registration form, you can immediately select your ebay user ID. The user ID tends to be much more important to a business seller and their desire to be branded, so ebay makes it possible to establish your custom user ID right away.
The second step of the form confirms if your desired user ID is available by providing immediate visual confirmation. Once your business registration is complete, you'll be sent an e-mail asking you to confirm. This confirmation e-mail then requests your address details. For security reasons, ebay then calls or texts you a PIN number that you can then enter into the site to confirm your identity. Now there are fees for selling on eBay and those fees are billed when you first list and sell items.
Business sellers are required to register a form of payment now, in order to complete their business registration. You'll be asked to do this as a personal seller as well, but eBay just gets this out of the way sooner for companies. Whichever method of payment you select, you'll be invoiced once a month for your eBay fees. If you don't already have a PayPal account, you can learn how to set one up in Lynda.com's PayPal Essential Training course. You'll need to setup a PayPal account eventually in order to receive money from your eBay customers. If you're selecting PayPal as your method of payment for covering EBay fees, you'll go through a series of pages, one of which is a billing agreement, that you'll need to approve, so that eBay can automatically withdraw funds each month.
Once you select your preferred method of payment, and your registration is complete, you're now ready to move on to branding your eBay account.
He covers the economics of developing an eBay business, capturing superior product photography, communicating with potential customers through excellent listings and professional customer service, and fulfilling orders. This in-depth course also explains accepting secure payments with PayPal, packing and shipping, setting up an eBay store, working with eBay Mobile, and engaging with the eBay community.
- Online security
- Equipment that's required
- Registering and branding an eBay account
- Researching products before you list
- Advanced search techniques
- The economics of eBay
- Capturing the best photos
- Writing compelling listings
- Social selling and marketing your eBay business
- Communicating with customers
- Packing for safe delivery
- Domestic and international shipping
- The feedback process
- Getting help