Humans have evolved to learn from each other via stories. In this video, story is defined and a very simple outlining technique is explored.
- [Instructor] Visualizations are more than just data. … They're more than just charts or maps. … At best, they really are stories. … If you think about it, from the dawn of time, … humans have always communicated via story. … Cavemen didn't come back from the hunt … and have a spreadsheet to share … how many arrows they used and how many miles they ran … to chase down the game. … They told a story. … Their stories contained all the data … but it was told through narrative … and that's how the data was remembered … and handed down generation to generation. … There's a lot of brain science … behind the fact that we're wired for story. … Our brain's primary job … is to contribute to our survival. … It does this mostly by helping us understand … what might happen in the future based … on past events that we've experienced … or that we've heard about through story. … Effective stories reach us because they give us … what the brain craves. … A sense of urgency about what happens next … and a way to understand it …
- Describe the importance of audience and story in designing visual presentations.
- Identify Gestalt principles for visual processing.
- Compare and contrast headline styles.
- List general rules for the use of different chart types, colors, axes, and other formatting details.
- Understand the importance of and scientific basis for guiding principles in presentation design.