Your boss won't believe you just because you say simple design is best. In this video, learn some strategies and research-backed information that you can use to make the case!
- [Instructor] Let's assume you believe … the arguments that I've been making in this course … around simplifying and focusing your audience … and you like the examples I've been showing. … You're all psyched up and you're ready to go … and show your boss and your clients … these fantastic new simpler visualizations you're creating. … The first thing that's going to happen … is that they might make all the same arguments … you may have been thinking at the beginning of this course. … They'll make all the usual excuses for more cluttered, … more complex, harder to understand charts and graphs. … First, let me say this, … you will lose many of these battles. … As I always say, my clients pay me to tell them no once. … I'll make the right arguments, I'll defend my position … and I'll ask them if they're sure … they want to do what I don't think they should do. … Actually, I'll even do it more than once, … usually a few times, but in the end, … it's their company, it's their project, … and they're paying me for my help, …
- Describe the importance of audience and story in designing visual presentations.
- Identify Gestalt principles for visual processing.
- Compare and contrast headline styles.
- List general rules for the use of different chart types, colors, axes, and other formatting details.
- Understand the importance of and scientific basis for guiding principles in presentation design.