From the course: Start with Why: How Great Leaders Inspire Everyone to Take Action (Blinkist Summary)
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The most powerful resource
From the course: Start with Why: How Great Leaders Inspire Everyone to Take Action (Blinkist Summary)
The most powerful resource
- [Instructor] Blink number six. Excited people are the most powerful resource a business can have. The why of a business or a movement has to be clear so that people who believe in the same thing have a chance to develop trust and loyalty. Once that happens, they'll be willing to follow. Not just because they feel obligated or expect rewards, but because they believe in the cause. Followers that have a common goal and trust their leader will voluntarily work harder and longer than those who don't, since they feel it's worth it for them to work overtime. And that's why we should always make it our mission to find supporters and employees who believe in a shared why, and not just people who have certain qualifications or skills. In other words, businesses shouldn't hire people purely for their qualifications and start motivating them later. Instead, they should always make a point of looking for motivated employees and…
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