From the course: Customer Service Mastery: Delight Every Customer
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Be better
From the course: Customer Service Mastery: Delight Every Customer
Be better
- Method number 19, to be really great with your customers, is simply to be better than your competitors. So find out what your competitors do, and think, "How can I be better than that?" So I give out books with my training course. I know that most other trainers don't give out books. Some of them sell their book at the end, but I'm thinking, "No, I'm going to charge a little bit more, and then I'm going to give my book away." And it can just be really small stuff. So for example, the supermarket Waitrose controversially recently started giving out free coffee to their customers. And some people have abused it. And they've had people sitting in there, drinking coffee all day. But that's just minimal. The main point is if you're a customer of Waitrose, you're going to love that. And so for tiny amount of cost, you're going to love Waitrose. Another example is free parking. And this could be anything from a…
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