From the course: Making Business Videos for Customers
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What videos are your customers searching for?
From the course: Making Business Videos for Customers
What videos are your customers searching for?
- Great, so now that you have a sense of what works on YouTube, just in general, we're going to ask what works specifically for you and for your business and your customers. And that involves a little bit of research. Research is actually fun, because it allows you to see what makes my business special, right? What are my customers actually looking for online? Because again, that's where they're going to be discovering the videos, or they're going to have the videos shared to them by someone else who loved it. This involves starting with some key points. Is it something that's topical, right? So maybe there's a trend happening in your business or in your industry, let's say flowers for example. Let's take a particular kind of rose, and let's say this rose is really, it's a yellow rose, and it's really like trending, is that the right word, in the floral industry. A lot of people are buying it. A lot of people are…
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