From the course: Making Business Videos for Customers

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What kind of videos work on YouTube?

What kind of videos work on YouTube?

From the course: Making Business Videos for Customers

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What kind of videos work on YouTube?

- In episode one of chapter one of what kind of videos should I make or what kind of videos do my customers want to see, we're going to look at what kind of videos work on YouTube and they're actually a list of qualities that we could go through. I know you're competing with some cat videos and you're competing with some viral videos, but there are still some qualities that are true to YouTube that we want to try and follow. Obviously the first and most important one is to be concise don't ramble, try to go through your points specifically. If you don't have them written out that's fine, but kind of have a list of bullets in your mind on okay what exactly am I trying to communicate. The second question is why are people watching this, is it to be entertained, is it to get information, make sure that you have some intent behind the videos that you're trying to create. I'd say the third thing is there are some before and after…

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