Minimalization is great but sometimes you can't remove everything. In this video, explore a simple—and pretty obvious—strategy for being minimal while also creating user-guided versions of your content.
- [Instructor] As I always say, when in doubt, just do less. … Show less detail, use less information, … edit, remove, simplify. … But without exception, the excuse I always hear, … especially from my data analyst clients, … is that they have to show all the data. … Sometimes it's because they feel they need to back up … every point they're making with minutia and details, … and I can usually get them past that argument. … But I never win the next, most common argument, … which is that the PowerPoint, or the PDF they're creating, … is a leave-behind, not just speaker support for a meeting. … And this is a fair point. … If you're creating a leave-behind, … so you won't be there to walk the audience through the data, … then yes, you may have to include more details. … But, and this is critical, … that does not give you carte blanche … to put every detail back in … that I might've just started … to convince you should come out. … You should still work hard … to critically approach your decisions, …
- Describe the importance of audience and story in designing visual presentations.
- Identify Gestalt principles for visual processing.
- Compare and contrast headline styles.
- List general rules for the use of different chart types, colors, axes, and other formatting details.
- Understand the importance of and scientific basis for guiding principles in presentation design.