Join Brad Batesole for an in-depth discussion in this video What is SEMrush?, part of Learning SEO Tools.
- [Instructor] SEMrush is a web application that allows you to analyze massive amounts of SEO data related to your site and your competitors. According to their site, SEMrush is home to over 106 million keywords on about 46 million domains. They keep track of organic positions for domains and landing URLs, can provide insight on your competition, and they even keep Adwords ad copies for sites besides your own. SEMrush is a professional tool that you can use to take your SEO game to the next level.
Now they have a free trial, but before I dive into the tool, I do want to point out that their basic plan starts at $69.95. Here on semrush.com, if I select prices in the upper navigation, you can see the plans and pricing and evaluate them to see if it fits your needs. Personally, I think this tool is well worth it and I think you'll agree with me when we go through the various reports, but again, take time and evaluate whether or not it makes sense for where you're at with your SEO objectives.
I'm going to go back to the homepage because we're going to be able to run a free search with limited data by adding a URL that you want to query right here on their homepage. You don't even need to log in or create an account yet. Let's take a look at Facebook. I'll add in their URL and as soon as I click, SEMrush is going to pull up an overview report. Here you're going to have all kinds of information and we're going to dive into how to look at this information in the next movie, but as I scroll through here, you can get a sense of how powerful and impressive this data is.
They have tons of information; everything from their competitors to their branded versus non-branded keywords, you can look at the top keywords that they rank for based on search volume and their current position. We can even look at some ads they've been running on Google. We can see their back links, anchors, referring domains, and so on and so forth. The data just goes on and on. Here at SEMrush, you'll interact with it by adding a URL at the top of the screen and using reports here on the left hand side to drill into more specific detail, but don't worry, in the next two movies I'll walk you through how to leverage some of the most popular SEMrush reports.
- Setting SEO goals
- Configuring Google Search Console
- Evaluating the Google index
- Using PageSpeed Insights
- Interpreting results and leveraging reports
- Using the Screaming Frog SEO Spider
- Generating a site map
- Getting started with Keyword Planner
- Multiplying keyword lists
- Structuring data
- Using SEMrush
- Conducting keyword research