Supercharge your creative abilities in just over a week. This course provides a series of practical exercises designed to help you get your creative juices flowing.
(upbeat music) - Have you ever wished you could be more creative? That you could be better at coming up with ideas, at developing ideas, at working out which ones are the best and then selling them? Well, that's a coincidence. That's what this course is about. What are the chances of that happening? Hi, I'm Dave Birss. I'm the author of How to Get to Great Ideas, and I am obsessed with what it is that makes some people better at coming with ideas than others. I've spent my career in the creative industries. I'm a former advertising creative director and I've also been a musician, a stand-up comedian, and a film maker, and I want to share some exercises that are sure to improve your creative skills as long as you put in the effort. I've designed the course so that you watch one lesson a day and spend time on an exercise that I give you. The more you put into it, the greater the benefit you'll get out of it. You're going to learn how to expand your mind, how to spot problems, and how to turn those into opportunities. I'm going to share tools and techniques to help you come up with ideas that you wouldn't normally have, and I'm going to show you how to improve your ideas, prototype them, and sell them to decision makers. I'm going to push you beyond your first thoughts to help you get to the valuable and interesting ideas that take a little bit more effort, and there's a chance that if you follow along through the whole course, you may just come up with an amazing idea that could earn you a fortune. Seriously, so block out some time in your diary over the next couple of weeks and let's get going.
- Describe how to alter perspective and viewpoint.
- Identify problems in an environment.
- Generate ideas that are not ordinary or obvious.
- Generate ideas by combining and borrowing.
- Describe the importance of criteria in forming a judgment.