Skill Level Intermediate
- [Instructor] Simon Sinek, Start With Why. Blink number one. If everyone found their why we'd all feel fulfilled by our work. Wouldn't you like to call a job you love your own? Although just about anyone would answer yes to this question in reality most people don't even entertain the possibility of loving their work. They figure it's a waste of time to try to find their dream job, the one project that would change everything.
But is it really impossible? Can't we all find some task that fulfills us? Yes, we can. But only by looking for something that excites us. Something we believe in. In short we need a why. A goal or purpose that gives our lives the deeper meaning and makes everything else secondary. The author of this book is a good example. Although he was leading a successful career in advertising, he only began to fill fulfilled by his work when he discovered his own why.
And he launched his own business with the aim of leading a movement to inspire everyone to find their own why. Essentially his goal is to inspire others to pursue what excites them. Which in turn inspires others to do the same. The underlying idea is that we can all find our Why without any special resources or a whole lot of luck. All we need to do is stick to a few easily applicable principles that anyone can learn. By applying these principles anyone can create businesses and organizations where all the employees have a why, which little by little will help us change the world.
And it all begins with the individual why that exists inside each and every one of us.