From the course: Start with Why: How Great Leaders Inspire Everyone to Take Action (Blinkist Summary)

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Stable businesses and organizations

Stable businesses and organizations

From the course: Start with Why: How Great Leaders Inspire Everyone to Take Action (Blinkist Summary)

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Stable businesses and organizations

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- [Narrator] Blink number five. Businesses and organizations that start with why are more stable. Successful businesses don't stand out because of their business strategies or unconventional thinking. They are simply able to excite their employees and customers and begin every decision-making process by asking why. That's the only way for them to successfully realize their ideas. Even factors like financial and other resources are only secondary to their success. By inspiring others, we establish a following. Whether they're clients or employees, excited followers are the most loyal, and backed by them, we have the capacity to change an entire industry or even the world. The American motorcycle manufacturer Harley-Davidson, for instance, has built up a huge community of loyal followers over the course of its more than 100-year existence. For its customers, a Harley isn't just a motorcycle but a symbol so important to…

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