Social Media Marketing Trends

- [Narrator] This is an audio course. No need to watch, just listen. Welcome to the latest edition to LinkedIn Learning Podcasts. We've curated some of the best business podcasts and made them even easier to listen to. Each episode is split into sections. Use the links in the contents area to skip to whichever section you like. We're always looking for new ways to help you learn and we'd appreciate your feedback. Thanks for listening. (light music) - [Brian] Social media is always evolving and shifting. The challenge here is adapting to these changes so your messaging continues to resinate and drive meaningful results. How, you ask? By understanding which social media trends are worth embracing and which are merely passing fads. Hi, I'm Brian Hottingman and I teach social media marketing at NYU and consult and train top organizations on how to achieve key business outcomes from these platforms. In this course, you'll learn how to push your social media marketing forward by understanding which emerging trends and techniques are most important to consider and how to adopt them. We'll hear directly from marketers at leading organizations, like GoDaddy, Dartmouth College and BarkBox, on how they've used these methods to improve their results using social media. There's no one size fits all approach to success on these networks, but that's okay, because I'll be sharing which techniques can help you build deeper customer relationships on these channels, to improve their impact on your bottom line. Let's get you ahead of the curve and dive right in.