In this video, dive deep into some example charts and walk through some rethinking and redesigning, applying lessons based on the principles of this course.
- [Instructor] Now I'm going to share … a bunch of examples of charts … and show you the originals pretty much as I found them … and then walk through how I redesigned them, … applying the principles we've been talking about … for the entire course. … I know you're probably getting tired of hearing me say it, … but it's important, the main point here is to simplify, … to do less, to know what you really want to say … and make sure you really draw focus there. … So here we have a chart. … The scenario here is we have, let's say, … data from two companies, … one's a manufacturer and one's a retailer, … and they've agreed to sell the products at a certain price. … The retailer's trying to make the point … that when they are under contract … to sell the product at a certain price … they adhered to those rules … and when they weren't under contract to do so … they actually adhered at an even higher rate. … So they were doing a good job, … even though they weren't being forced to. … Make sense? …
- Describe the importance of audience and story in designing visual presentations.
- Identify Gestalt principles for visual processing.
- Compare and contrast headline styles.
- List general rules for the use of different chart types, colors, axes, and other formatting details.
- Understand the importance of and scientific basis for guiding principles in presentation design.