Join Chris Croft for an in-depth discussion in this video Personalize, part of Customer Service Mastery: Delight Every Customer.
- Suggestion number 25, about how you can…really delight your customers, is to personalize it…for them so they know it's personalized.…So for example, we were sent a little paper,…insurance brochure, through the post,…just this little leaflet.…And somehow, they personalized the printing.…So we live at number 34, and the bit that was talking…about house insurance had 34 at the top…in sort of brass letters on the front door.…I was thinking, oh, that's the number of our house.…
And then, when it came to travel insurance,…it had my wife's name, Sally, written in sand.…And because there were two Ls, they were identical,…so you could see that they'd printed it.…But it really looked as if somebody'd…written the name in on a beach.…So that was amazing, 'cause we read this brochure…and it was absolutely personalized to us.…So they somehow had a system where it took the address,…it actually put it all the way through the brochure.…So using technology, if you can make it feel that personal,…that's a really great way to do it.…
- Creative swiping
- Breaking the rules
- Nailing the basics
- Contact points
Skill Level Beginner
Customer Service: Creating Customer Valuewith Jill Griffin33m 14s Intermediate
Innovative Customer Service Techniqueswith Jeff Toister44m 49s Intermediate
Managing a Customer Service Teamwith Jeff Toister1h 32m Intermediate
1. What Is Customer Service?
2. Ways to Generate Ideas, Part 1
3. Ways to Generate Ideas, Part 2
4. Ways to Generate Ideas, Part 3
5. Ways to Generate Ideas, Part 4
Wrap up1m 44s
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