Package Design Project: Paperboard Food Packaging
With Gerardo Herrera
Liked by 1,091 users
Duration: 1h 8m
Skill level: Beginner + Intermediate
Released: 8/15/2018
Course details
Food packaging has very specific requirements regarding labeling, size, and materials. On top of that, package designs need to tell the story of the brand and leap out at customers from supermarket shelves. Successful food packaging attracts customers, communicates the brand's unique story, stands out on the shelf, and meets all the essential FDA requirements. This course explores the process of designing packaging for food that prints and presents beautifully while safely containing and protecting the contents. Instructor Gerardo Herrera—the packaging design director for Pasadena ArtCenter College of Design—starts by analyzing the requirements: the brand, the product, the target market, and many other factors that will help determine the direction the package should go. Once a concept is developed, he jumps into the design tools, like Adobe Illustrator, and starts building the packaging. By following along with this hands-on project, you can learn how to choose the right packaging forms, messaging, imagery, color, materials, and prototyping tools and think critically about how the user will interact with the product.
Skills you’ll gain
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LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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GOWRIPRIYA MADHUSOODHANAN
GOWRIPRIYA MADHUSOODHANAN
B.Tech Food Technology Graduate
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Dhiraj Kori
Dhiraj Kori
procurement Negotiation MIS Vendor Development Rate contract Ariba Auction VMI etc
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Jaleel .A
Jaleel .A
18y/o | from Pondicherry| Finished schooling @ Don Bosco Puducherry | athelete🥊| Design thinker |
Contents
What’s included
- Learn on the go Access on tablet and phone