Food and beverage businesses really struggle when people don't have the money or ability to go out to eat. But that doesn't mean customers don't miss your food and flavors. Get quick tips for creating revenue for your food or beverage business during a recession.
- I know that food and beverage businesses are typically built on people coming into the store, sitting down, having a meal. And so, if people aren't leaving their homes or if they're not going out to eat, that can be a little worrisome. But that doesn't mean that people don't want to enjoy your food and they don't want to support your business. You just need to make it easier for them to do so, even at home, and the best way to do that is to make delivery easy. There are a lot of third party services like DoorDash, Uber Eats, GrubHub that you can integrate right away. But even if you want to take orders over the phone and deliver them yourselves, it just needs to be fast, easy and convenient to get the food from your store onto their doorstep. You could even offer curbside pickup if you want and if you have the space. Second, make gift cards and loyalty programs available. People want to support their local businesses, so whether they're buying a gift card to support you or as a gift for a friend, family, a loved one, that can be a new revenue stream that you turn on overnight. And loyalty programs encourage your customers to shop with you, as opposed to any of your competitors. It's a reason for them to make the decision for where they want to go out to eat tonight easy. Next, I would consider offering some limited-time-only flavors. Let me tell you a story about a pizza shop, here in Columbus, Ohio. Once or twice a year, they offer a mac'n'cheese pizza. It's the greatest pizza I've ever had and, even if I'm not thinking about pizza that night, when I know that Mikey's is offering the mac'n'cheese pizza, I'm ordering that pizza. It only comes around once or twice a year. If you make something that has that type of appeal for your customers, that can make the decision easy to shop with you that night. And finally, just because people are cooking at home, it doesn't mean you can't be part of their meals. If they can incorporate your flavors or anything about your restaurant into their home meals, that's like having you right there, even if they aren't coming into the restaurant. Don't just think about people staying in or cooking from home as a threat. Think of it as an opportunity.