Join Brad Batesole for an in-depth discussion in this video Multiply keyword lists, part of Learning SEO Tools.
- [Instructor] Let's say we're wanting to investigate the most common types of stains people are looking to remove from their carpet. Now we could go through and write out a ton of keywords. Wine stain, wine stains, wine removal, wine in carpet, and then juice stain, juice removal and so on or we could use the Google Multiply Keyword list tool to help us out. So I've already gone ahead and pulled up the keyword planner, again, from Tools, and Keyword Planner, within my Google AdWords account. From here, I'm going to select Multiply keyword lists to get new keywords.
In the first list, let's enter in all the types of stains. And in the second list, we can enter our modifiers. And now, if you wanted to multiply this by a third list, simply select the multiplication icon and you can add in other words such as advice, articles, company and so on. Next we'll verify our targeting and instead of selecting Get Forecast, we want to instead, Get Search Volume. From here, we can see that the Keyword Ideas tab is selected and I'm going to select the heading, Average Monthly Searches, to sort that from greatest to least.
Here we can see that red wine stain is the most popular, followed by wine stain, gum removal, tomato sauce stain, red wine stain in carpet and so on. You can use this to give you some ideas around what articles might be most important or most popular to write. As I scroll down, you'll see the numbers get lower and if I go to the next page, at some point, you'll see this dash and what this dash indicates is that these terms are so low in popularity, there just isn't enough data. This means it may not be that important to people.
However, don't be discouraged if you see this option. This may be something that you want to research further. You can put these keyword into other tools, you can do searches for these keywords or you can even buy ads against these keywords to see if they actually hold any value. Now if I go back to the first page, you'll also notice this competition field. This says Medium, High, and Low. This shows you how popular these terms are and how many people are working to get them via paid ads. Now even though this is specific to paid ads, you have to assume, if there's high competition in the paid advertising world, you can guess that there's high competition in the organic world as well.
Once you've compiled your list and narrow it down to a size that you can genuinely handle, the more keywords, the more effort. So prioritize them based on where you see the biggest value and start small. Optimize a few pages and then scale up as you find more and more opportunities.
- Setting SEO goals
- Configuring Google Search Console
- Evaluating the Google index
- Using PageSpeed Insights
- Interpreting results and leveraging reports
- Using the Screaming Frog SEO Spider
- Generating a site map
- Getting started with Keyword Planner
- Multiplying keyword lists
- Structuring data
- Using SEMrush
- Conducting keyword research