From the course: Dieter Rams: Principles of Good Design

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Mr. Braun in the 1970s, Dietrich Lubs, and the ET 66 calculator

Mr. Braun in the 1970s, Dietrich Lubs, and the ET 66 calculator

From the course: Dieter Rams: Principles of Good Design

Start my 1-month free trial

Mr. Braun in the 1970s, Dietrich Lubs, and the ET 66 calculator

“

(upbeat music) (speaking in foreign language) - [Woman] There's a reason that Erwin Braun pushed Rams forward and put him in the limelight for his designs. He looks the part, he's super photogenic but there's this fixation that the press tends to do of saying that all responsible, utilitarian, reduced design is Dieter Rams and it's not, and he keeps saying it. A lot of his designs are co-designs. A lot of stuff that's attributed to him was actually done by other members of his team but people just want to put one face, one name to this whole aesthetic and this whole design position. (speaking in foreign language) - When you talk to anybody who grew up between the '50s and say the '90s, just about anyone will remember having a Braun product of some kind. Whether it was the hairdryer or their father's razor or the coffee machine. But when I first encountered Rams' work, I found it very difficult, very masculine.…

Contents