Skill Level Intermediate
- Hey, everybody, Sean here and this week our topic is a mixture of photography and design 'cause I want to share with you a really cool app called Adobe Spark Post. This is an app that lets you very easily and quickly create promotional graphics that you can post online in a variety of formats that are targeted for different social media platforms, different sharing venues. Really cool, let's dive in and take a look. I'm just going to go into my group of Adobe apps here.
It's the one down here on the lower left, Spark Post. So with Spark Post, Adobe has gotten together with a lot of designers and they have created a wide variety of design templates for you to use and then you can modify them to your heart's content so you don't need to be a designer or anything like that. It's very easy to choose a look and feel that you like and then modify it in many many ways. So we have some initial categories up here, Seasonal, Craft, Business, Travel, Food, Lifestyle and then they have some featured styles here which are drawn from all of those categories so you can get an idea of what some of these things look like.
Let's just go into the Travel category here and I'm going to just pick an initial style to work with, something like that. So once you pick one, you get the option to Remix it and that means that you can take any of these components and change them around. So I am going to tap Remix here and down at the bottom here, these are the four main components or styles you get to work with are themes, color palette, you can change the photo and you can even have an animation.
So let's just go into Themes here for a second. So watch what happens when I choose different themes. The text changes to fit that theme. We also get a color change in terms of the overall color theme of the image. So pretty good, pretty cool. Yeah, that's a good one to start with and now what I'm going to do is I'm just going to tap Okay to that and let's go and get some different color palettes and so you can scroll through here and get these different color palettes and notice that there is a little kind of rotational arrow on the color palette there.
I can tap on that and it goes through the different colors, color combinations in that particular color palette group. I'm just going to leave it there. Set it to white there for now. Next, let's go to Photo. So this is not where you would choose a photo. These are different photo styles. So kind of like filters in Instagram. Different looks. That looks good for now. And then finally, Animation does some interesting things. So it'll fade in.
You can do a slide in from the side. Something like that. This actually zooms and pans the image in the background. This starts from black and white and goes to color. This one starts out of focus and goes into focus. So a lot of really interesting variables there for how you might want to change your promotional graphic. I'm just going to set this to None and cancel out of there.
So now, let's go and start to customize this. I'm going to get a photo so I'm going to go to the Photo button up here at the top and I'm going to choose one from my Photo Library and this one right here, a shot that I took in Maine. I'm going to make a promotional graphic for myself 'cause I have a workshop coming up in Maine this summer. So I have some text for my promo graphic already copied into my Notes app so I'm going to go and grab that and bring that in here and I'm just going to tap on there and I can tap on this block to select it and if I double tap, I can get in and edit the text.
So I'm just going to put my cursor there and paste that down and now, I'm going to go and get some text from my other block there. Let's come back to Spark Post. Double tap there, paste it in and that's really small there.
Let's make that bigger. So the cool thing here is that as I resize this, you can see that the text is reflowing to fit whatever the size of the box is that I make and that is really cool. Leave it like that, something like that. There we go, that's a little bit better and let's move this one up here and I'm going to go get one more. Actually, what I want to do is I want to add a new block of text.
So you're not limited to just the fact that this template had two text blocks. I'm just going to get another one here and there we go. So now what I can do is put this in here like that so it fits down underneath it right there. So I have a text block highlighted here and you can see that there's a lot of other changes that I can make here. I can come in and change the color of the text if I want to.
Lot of options there. Again, I'm just going to leave that set to white. I can change the font. I think this font is just not really doing it for me right now so I can just tap all these different font choices til I get one that I like and there's Opacity here. There's Alignment. Lots of different choices here. I can have the text and the shape. So what I'm going to do actually here is I'm going to come out to my posts and I'll show you one that I actually had in progress here and we'll just send that back to edit.
So that's what I eventually came up with with this. So I think that looks good. I played around with animation. I do want to say that if you're going to be posting your images to Instagram, I would caution you maybe not to use animation 'cause Instagram tends to play videos which is what this makes it as a loop and so the text is going to be animating over and over again. It looks a little bit annoying after a while. Speaking of Instagram, the one thing I haven't mentioned here is perhaps one of the most important things for posting to social media, the formats. So if I tap up here, you can see I have these templates for different social media formats.
Instagram, Facebook, Twitter, Pinterest or a blog post and then here are some general aspect ratios here. We got one for LinkedIn there. So really really cool. I can tap on the picture and reposition it and I can save out different versions for different social media platforms so that is really cool. I'm going to just leave this set to Facebook here and maybe bring this down a little bit, move this over a little bit.
You saw the little guide pop up there where I can center it and I'm going to choose that there and now, I could just share this out. Tap Share. I can choose to share it as a video if it had an animation in it or as a live photo or I could just send it out as an image with no animation at all and then of course, I have the usual suspects of places where I could share it out onto social media. So if you need to create promotional graphics on a regular basis whether it's for yourself or for clients that you have, definitely check out Adobe Spark Post.
The design templates that they provide you with are really easy to work with. It's incredibly easy to modify them and once you learn this very simple app actually, you can create promotional graphics, really good looking graphics in no time at all and if you're an Adobe Creative Cloud subscriber, your projects that you create here are going to be synced to your Creative Cloud account available on all of your devices at any time so check it out.