Measure content engagement and effectiveness

- If someone comes to your website and reads an article, … was that a successful visit? … It was, if it answered their question. … I'll teach you how to measure the ROI … and key performance indicators of content marketing. … Most measurements surround the conversion, … getting the sale or the lead. … This less concrete when measuring the results … of content marketing, since it targets intent, … when most people are not buying, but researching. … Measurement starts at the beginning of the strategy, … the organizational objectives or outcomes. … These are typically set by the stakeholders management … or C level, outcomes can be things like increased leads, … increase market share, increase sales, … or decrease the cost per lead. … The goals of the campaign are then developed … by the marketing team to accomplish the business outcome. … For example, if the outcome is to increase leads, … then my goal is simple. … Find the channels and the methods that will increase leads. … I simply have to stay within budget and maximize …