Skill Level Intermediate
- [Narrator] John Doerr, Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs. Have you ever worked for an organization that if not entirely lacking a sense of direction, at least didn't seem like it knew where it was going? If so, you certainly aren't alone. Companies often have so many goals that they might as well have none at all. And workers are tugged in so many directions that they often feel utterly directionless.
So what's the solution to this sorry state of affairs? The answer is objectives and key results, or, OKRs for short. By having a handful of flexible, reachable, and transparent goals, organizations can work together in an efficient way to achieve success. And OKRs don't only allow companies to continuously update, track, and rewrite their goals, they also encourage a growth-centered philosophy that is bound to help companies of all sizes rethink their management strategy, thus increasing their potential for greatness.