Join Chris Croft for an in-depth discussion in this video Marketing, part of Customer Service Mastery: Delight Every Customer.
Another example that we all know, of course, is Amazon.…And it says people also bought this.…And you could just say well it's just…a cynical attempt to sell more,…but it's also quite nice to know what else is available…that's similar and what did similar people to you buy.…So I think that's really, really clever people also bought.…Another example was that there was a charity run recently,…and they were collecting money in buckets.…But not only did they have the bucket for you…to throw your change in,…but they also had contact-less payment cards.…
So if you wanted to give money to the charity…you could just go (whooshing) with your card…and you could put in a pound or five pounds or …or whatever you wanted to give.…So I thought that's really a great example…of making it easier for people to spend money.…Another example is if you take your car in to be serviced,…let's suppose that you've got a 3-Series BMW…and you take it in to be serviced,…what they could do is just give you a smart car for the day…or some little tiny car so that they can save money.…
- Creative swiping
- Breaking the rules
- Nailing the basics
- Contact points
Skill Level Beginner
Customer Service: Creating Customer Valuewith Jill Griffin33m 14s Intermediate
Innovative Customer Service Techniqueswith Jeff Toister43m 21s Intermediate
Managing a Customer Service Teamwith Jeff Toister1h Intermediate
1. What Is Customer Service?
2. Ways to Generate Ideas, Part 1
3. Ways to Generate Ideas, Part 2
4. Ways to Generate Ideas, Part 3
5. Ways to Generate Ideas, Part 4
Wrap up1m 44s
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